# Hand-Rendered Logo Illustrations This Art Series Re-Imagines Brand Identities of Popular Companies By Jana Pijak | Published 2015-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/logo-illustrations References: [fubiz.net](http://www.fubiz.net/2015/04/15/brands-by-hand-lettering/) & [itssaramarshall](http://itssaramarshall.com/) Sarah Marshall's 'Brand by Hand' image series features hand-rendered logo illustrations that are inspired by recognizable signage. Burger King, Subway and FedEx are just some of the major brands whose visual identity is re-imagined by the artist. In addition to referencing these famous companies, Sarah Marshall's series also re-imagines the logos of tech and social media brands like YouTube, Skype and Samsung. Exploring a fresh marketing strategy, the artist creates hand-illustrated logos and superimposes them on black and white backdrops. The result is a unique brand identity that relates to each of the names that she references. While her Evian logo is superimposed against a mountainous landscape, her Skype illustration is merged with a photograph of friends socializing. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hand-rendered Logo Illustrations:** 'Brand by Hand' image series showcases the trend of hand-rendered logo illustrations, providing opportunities for artists and designers to offer unique branding solutions. - **Re-imagining Brand Identities:** Re-imagining the visual identities of popular companies opens up avenues for creative professionals to innovate and differentiate brands in the market. - **Superimposing Logos on Backdrops:** Superimposing hand-illustrated logos on black and white backgrounds presents a disruptive innovation opportunity to create visually striking brand identities. ### Sectors Adopting This - **Advertising and Marketing:** The hand-rendered logo trend offers advertising and marketing professionals a fresh approach to branding campaigns, enhancing creativity and engagement. - **Graphic Design:** The re-imagining of brand identities through hand-rendered logo illustrations provides graphic designers with a chance to showcase their artistic skills and transform traditional branding techniques. - **Art and Illustration:** The use of hand-illustrated logos and superimposing them on backgrounds creates opportunities for artists and illustrators to explore new artistic expressions and create visually captivating brand representations. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Branded Illustration Tools](https://www.trendhunter.com/trends/illustrations-ai.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Sketch-to-Art AI Tools](https://www.trendhunter.com/trends/sketch-to-logo.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md)