# Minimally Embroidered Hoodies Acne Studios Has Released Its new Logo Hoodies By Ell Smith | Published 2018-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/logo-hoodies References: [hypebae](https://hypebae.com/2018/3/acne-studios-yala-as-rib-hoodie-black-blue-ssense) & [ssense](https://www.ssense.com/en-us) [Acne Studios](https://www.trendhunter.com/trends/acne-studios-6) is helping consumers stay warm and stylish for the remainder of the winter season with the release of two new [street-ready logo hoodies](https://www.trendhunter.com/trends/wintry-athletic-apparel), which feature a unique branding that's sure to help one stand out from the crowd. While most hoodies have a logo stamped across the chest, Acne Studios' new 'Yala As' rib hoodie features the brand's embroidered logo across the hood. Perfect for a minimal yet unique touch of branding, this sweater is sure to offer the wearer something a little different. The hoodie arrives in two colorways - Black and Midnight Blue. In addition, the sweater features silver-capped drawstrings, which adds a touch of color to the minimal look. Image Credit: SSENSE, Acne Studios ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Hoodie Personalization:** Initiating customized logo placements on hoodie items can trigger innovation opportunities for personalized streetwear collections - **Minimalist Branding:** Incorporating subtle branding choices such as embroidered logos can disrupt the usual large logo designs and shift the focus back to the uniqueness of the product. - **Functional Enhancements:** Including functional touches like caped drawstrings can increase the appeal of the minimalist look while still maintaining practicality. ### Where This Applies - **Fashion:** Fashion retailers can innovate by adding personalization features on products that reinforce uniqueness - **Streetwear:** Streetwear companies can disrupt the industry by highlighting product uniqueness and offering more minimalist designs with bespoke touches. - **Apparel Manufacturing:** Manufacturing companies could consider practical and minor functional enhancements to their products to increase customer appeal in quality and practicality. ## Related on Trend Hunter - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Co-Branded Graphic Hoodies](https://www.trendhunter.com/trends/with-care.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md) - [Reworked Heritage Boots](https://www.trendhunter.com/trends/acne-studios-x-timberland.md) - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Comfort-Focused Stylish Hoodies](https://www.trendhunter.com/trends/hinoki-in-common.md)