# Logo-Shaped Street Snacks SEGA Spent Months Developing a Vanilla-Flavored Edible Logo Cake By Laura McQuarrie | Published 2018-08-08 | World Source: Trend Hunter, https://www.trendhunter.com/trends/logo-cake References: [designtaxi](http://designtaxi.com/news/400883/SEGA-Spends-Half-A-Year-Developing-Edible-Vanilla-Flavored-Logos/) & [twitter](https://twitter.com/SEGA_OFFICIAL/status/1025214732674854918) After a half a year of development, SEGA is finally revealing a premium vanilla-flavored logo cake that will be sold via a street stall. The unique edible creation from SEGA was based on taiyaki, a Japanese fish-shaped cake that is filled with red bean cream or custard and commonly served from street stalls. SEGA's modern reinterpretation of the treat called for the creation of a special iron mold to share the right shape, along with space for the words for the company's motto—"Creation is Life"—on the reverse. The premium taiyaki snack can be filled with one's choice of vanilla bean cream or red bean paste. SEGA has also created other snacks that feature some of the iconic characters from its universe, offering locals and tourists alike a fun way to connect with its creations. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Street Food Innovation:** SEGA's premium vanilla logo cake demonstrates the potential for creating unique and branded street snacks. - **Modern Reinterpretation of Traditional Snacks:** SEGA's innovative take on taiyaki showcases the opportunity to update classic treats for new audiences. - **Branded Food Experiences:** SEGA's creation of snacks featuring its iconic characters highlights the trend of offering immersive and interactive food experiences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the potential of creating innovative street food products. - **Entertainment and Gaming:** The entertainment and gaming industry can leverage the popularity of branded food experiences to enhance fan engagement. - **Tourism and Hospitality:** The tourism and hospitality industry can incorporate unique and local street snacks, like SEGA's logo cake, as a way to attract visitors. ## Related on Trend Hunter - [Anime Anniversary Snack Cakes](https://www.trendhunter.com/trends/pokmon-milk-harbour-mont-blanc.md) - [Video Game-Themed Food Products](https://www.trendhunter.com/trends/general-mills-sonic-the-hedgehog.md) - [Anime Monster Snack Cakes](https://www.trendhunter.com/trends/pokmon-ginza-cozy-corner.md) - [Flagship-Celebrating Burger Cakes](https://www.trendhunter.com/trends/burger-cake-1.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Cartoon Hedgehog Airplane Designs](https://www.trendhunter.com/trends/airasia.md) - [Video Game-Themed Chocolates](https://www.trendhunter.com/trends/slime-valentines-day-chocolates.md) - [Game-Themed Cake Designs](https://www.trendhunter.com/trends/among-us-impostor-cake.md)