# Modernized Loganberry Vodka Packaging 1911 Established Distillery Has Launched a Brand Refresh By Kalin Ned | Published 2025-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/loganberry-vodka References: [bevnet](https://www.bevnet.com/pr/2025/08/05/1911-established-distillery-unveils-bold-new-packaging-and-a-flavorfirst-innovation-loganberry-vodka) & [1911established](https://1911established.com/)  1911 Established Distillery's [comprehensive brand refresh](https://www.trendhunter.com/trends/edinburgh-gin-redesign) includes redesigned packaging and a [new flavored vodka expression](https://www.trendhunter.com/trends/Stock-Spirits) — the Loganberry Vodka. The New York-based spirits producer collaborated with design specialists to create a more contemporary visual identity for its product line, utilizing direct-to-glass printing technology to achieve a clean, vibrant aesthetic. 1911 Established Distillery's Loganberry Vodka pays homage to a regional fruit that is a favorite among locals. The loganberry is known to be a hybrid of raspberries and blackberries accidentally created in the late 19th century. This expression is sure to offer cocktail enthusiasts a unique flavor profile that blends tart and sweet notes. In addition to the [packaging overhaul](https://www.trendhunter.com/trends/north-coast-organic) and the Loganberry Vodka, 1911 Established Distillery also launched a branded Social Club, which has limited availability and targets dedicated spirit connoisseurs. Image Credit: 1911 Established Distillery ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 14% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Direct-to-glass Printing:** The adoption of direct-to-glass printing by beverage brands is revolutionizing packaging aesthetics with cleaner and more vibrant designs. - **Localized Flavor Innovations:** Introducing spirits that feature regional fruits, such as loganberry, captures local culture and offers consumers unique taste experiences. - **Limited-edition Social Clubs:** The emergence of exclusive branded social clubs targets committed consumers, enhancing brand loyalty through curated experiences. - **Modernized Spirits Branding:** The trend of modernizing spirits branding involves incorporating fresh design elements that resonate with contemporary consumer preferences. ### Industries Being Reshaped - **Beverage Manufacturing:** In the beverage manufacturing industry, incorporating modern design printing technologies is shifting traditional packaging approaches. - **Alcoholic Beverage Distribution:** Distributors focusing on unique, locally inspired alcoholic beverages are expanding their product offerings to meet niche market demands. - **Experiential Marketing:** The experiential marketing industry is tapping into the potential of exclusive clubs to create personalized and memorable brand interactions. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Premium Organic Spirits Packaging](https://www.trendhunter.com/trends/Eight-Lands.md) - [Refined Bourbon Bottle Designs](https://www.trendhunter.com/trends/bardstown-bourbon-co.md) - [Rebranded Modernized Vodka Ranges](https://www.trendhunter.com/trends/three-olives-vodka.md) - [Vibrant Spirit Collections](https://www.trendhunter.com/trends/hoxton-spirits-1.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md) - [Extremely Limited Vodka Expressions](https://www.trendhunter.com/trends/upstate-vodka-black-oxford.md) - [Reworked Rum Blends](https://www.trendhunter.com/trends/bayou-rum.md)