# Logan Real Red Collection Proving You Can Fight AIDS Without The (Red) Trademark By idUnited | Published 2007-04-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/logan-real-red-collection References: [idunited.wordpress](http://idunited.wordpress.com/2007/04/20/logan-real/) & [loganreal](http://www.loganreal.com/redmenu.html) Trend Hunter has covered a lot of (RED) products, but in February, we posted that the **[massive hype for (RED) has yielded only $11 million for charity](http://www.trendhunter.com/trends/red-failure-massive-hype-for-red-products-yields-only-11-million)**. Disappointing. Well, now we are seeing new companies that are taking the cause into their own hands... but without the (RED) trademark. Logan Real's [custom designed shoes](https://www.trendhunter.com/trends/deming-recovery) are not “officially” a part of Bono's Product (Red) Campaign. To be honest,.. I don't really care. All I know is that #1 It's a great idea to see other people use the [color RED for GOOD](https://www.trendhunter.com/trends/hats-for-hope-movement). And #2 These shoes are a breath of fresh air Compa(RED) to some of the other (RED) products we've seen in the past. Instead of screaming (RED)! They just whisper,.. “yeah,.. I know what's up” 10% of the net online sales from the Logan Real Red Collection will go toward [the Global Fund to fight AIDS](https://www.trendhunter.com/trends/heart-of-lifewear). This dude from Miami has talent and a conscience,.. not to mention more custom shoes to choose from,.. plus some real nice tees and some stunning leather goods,.. go check him out! ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Non-(red) Cause Products:** The emergence of companies offering products without the (RED) trademark presents an opportunity for disruptive innovation in cause marketing. - **Quiet Advocacy:** Products that subtly promote a cause, like Logan Real's shoes, open up possibilities for disruptive innovation in the way brands support charitable initiatives. - **Customized Cause Products:** Logan Real's custom-designed shoes and other products showcase the potential for disruptive innovation in creating personalized items that support a cause. ### Sectors Adopting This - **Footwear:** The footwear industry can explore disruptive innovation opportunities by developing customized products that support specific causes. - **Apparel:** The apparel industry can tap into disruptive innovation by producing items that subtly promote and contribute to charitable causes, like Logan Real's tees. - **Accessories:** The accessories industry, particularly leather goods, can pursue disruptive innovation by offering customized items that support noble causes, following Logan Real's example. ## Related on Trend Hunter - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md) - [Footwear-Branded Heart Health Initiatives](https://www.trendhunter.com/trends/wear-your-heart.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Monochromatic Experiential Retail Events](https://www.trendhunter.com/trends/only-red-world.md) - [Charitable Heart Awareness Donations](https://www.trendhunter.com/trends/red-chocolate.md) - [Athlete-Backed Sports Apparel](https://www.trendhunter.com/trends/taylormade-golf.md)