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# Versatile Nylon Watch Straps
Hodinkee Releases the 'Logan' Perlon Strap for Watch-Wearers

By Niko Pajkovic | Published 2021-08-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/logan-perlon-strap
References: [acquiremag](https://www.acquiremag.com/style/hodinkee-perlon-straps?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+acquire+%28Acquire%29) & [hodinkee](http://hodinkee.com)

New York-based watch retailer [Hodinkee](https://www.trendhunter.com/trends/hodinkee-and-braun) has released the 'Logan' perlon strap. Originally made in Germany in the 1950s, this style of [watch strap](https://www.trendhunter.com/trends/black-titanium-band) has been given a contemporary update by brand, adding to it some modern-day flair while respecting its unique origins.

The Hodinkee upgrade includes a high-quality nylon fabric that is woven in Europe by a brand specializing in top-grade nylon products. Moreover, the 'Logan" perlon strap's unique cross-weave design makes it both stylish and functional; according to the company, it is one of the most pliable strap options available. These lightweight, breathable straps come in [five bold colors](https://www.trendhunter.com/trends/anatom-models): frost, spruce, cobalt, marigold, and obsidian.

"The perlon strap is, arguably, one of the watch world's best-kept secrets," says Hodinkee. Easily paired with any watch face, these one-of-kind straps offer customers a versatile and fashionable styling option.

Image Credit: Hodinkee

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 18% | Activity: 46% | Freshness: 10%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Contemporary Perlon Watchbands:** The updated perlon watch strap design presents an innovation opportunity for manufacturers and brands.
- **Breathable and Lightweight Materials:** Lightweight materials, such as nylon, with breathable properties present opportunities for fashion and outdoor industries.
- **Versatile Watch Strap Design:** The versatile design of the perlon watch strap offers innovation opportunities for both fashion and tech industries.

### Who This Affects Most

- **Fashion Accessories:** This innovation can be adopted by fashion accessory brands to offer more variety to customers.
- **Outdoor Gear:** The lightweight and breathable materials can be utilized by outdoor gear manufacturers to provide comfortable options in harsh environments.
- **Watch Manufacturing:** The perlon strap offers a new direction for watch manufacturers and brands to diversify their product line.

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