# Lofty Roadside Attractions Madman Mark Madson's Chevy Truck Treehouse By Katie Cordrey | Published 2009-03-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lofty-roadside-attractions-madman-mark-madsons-chevy-truck-treehouse References: [egyphoto.blogspot](http://egyphoto.blogspot.com/2009/01/its-truck-in-tree.html) & [markmadson](http://www.markmadson.com/) Mark Madson likes to create unusual projects, so when he agreed to help his son build a tree house, he saw a grand opportunity. The finished tree house is made of a [Chevy](https://www.trendhunter.com/trends/lead-dream-chaser) truck perched in a tree. The truck fits the tree so perfectly that anyone who wants to enter it has to crawl in through the windows. I personally think there’s a ‘redneck’ joke here somewhere. The ‘Truck in the Tree’ is located 8 miles east of Beloit on the north side of Interstate 43 at the No. 6 Clinton Exit in Wisconsin. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Architecture:** Creating unique structures like a tree house made from a Chevy truck presents opportunities for disruptive innovation in architecture and design. - **Eco-friendly Construction:** Utilizing existing objects such as old vehicles as building materials in projects like the Chevy truck tree house highlights the potential for sustainable and eco-friendly construction practices. - **Novelty Tourism:** Roadside attractions like the Truck in the Tree provide a niche market for innovative and quirky tourism experiences that can capture visitors' attention and drive economic growth. ### Sectors Adopting This - **Architecture and Design:** Exploring unconventional materials and structures for projects like the tree house made from a Chevy truck can be a disruptive innovation opportunity within the architecture and design industry. - **Construction and Engineering:** Incorporating sustainable practices and repurposing materials in construction projects, as seen in the Chevy truck tree house, presents disruptive innovation opportunities within the construction and engineering industry. - **Tourism and Hospitality:** Developing unique and attention-grabbing attractions, such as the Truck in the Tree, offers disruptive innovation potential within the tourism and hospitality industry by catering to niche markets and creating memorable experiences. ## Related on Trend Hunter - [Cheesy Americana Diners](https://www.trendhunter.com/trends/cheez-in-diner.md) - [Snacking Desert Outposts](https://www.trendhunter.com/trends/cheezit-stop.md) - [Repurposed Wooden Shoreside Homes](https://www.trendhunter.com/trends/tree-house-by-the-lake.md) - [Restored Rustic Truck Designs](https://www.trendhunter.com/trends/1970-chevrolet.md) - [Slatted Steel Treehouse Surroundings](https://www.trendhunter.com/trends/sawmill-treehouse.md) - [Cross-Country Camper Trucks](https://www.trendhunter.com/trends/camper-truck.md) - [Cartoonish Tubular Treehouses](https://www.trendhunter.com/trends/tubular-treehouse.md) - [Truck Camper Conversion Kits](https://www.trendhunter.com/trends/pickup-camper-kit.md) - [Carbon Fiber Expedition Trucks](https://www.trendhunter.com/trends/truckhouse-bcr.md)