# Thoughtfully Connected Alarm Clocks Loftie Clock Creates a Tech-Free Zone & Better Sleep Habits By Laura McQuarrie | Published 2020-05-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/loftie-clock References: [prnewswire](https://www.prnewswire.com/news-releases/loftie-launches-revolutionary-sleep-tech-product-on-indiegogo-301053080.html) & [indiegogo](https://www.indiegogo.com/projects/sleep-better-with-loftie#/) A smartphone can be many things but wellness company Loftie thinks that an alarm clock shouldn't be one of them and that people can create better nights of sleep with a [Loftie Clock](https://www.trendhunter.com/trends/loftie) and leaving their phones out of the bedroom. Loftie Clock reinvents the alarm clock for consumers today with a dimmable display, a nightlight, a two-phase alarm, plus guided meditations, sound baths, breathwork exercises and sleep-inspiring playlists and sounds. Unlike a phone, Loftie Clock is disconnected from apps, email accounts and social media, helping to remove the temptation to constantly scroll and check in. As part of its crowdfunding campaign on [Indiegogo](https://www.trendhunter.com/trends/sleep-aid-app), Loftie already raised over $50k from more than 500 backers and it continues to surpass its initial goals. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Digital Detox:** Creating technology-free zones or devices that promote disconnection from apps and social media, such as Loftie Clock, can address the growing need for digital detox. - **Sleep Tech:** Innovative alarm clocks like Loftie Clock that offer advanced sleep features, such as guided meditations and sleep-inspiring sounds, are part of the emerging sleep tech trend. - **Crowdfunding Success:** The success of Loftie's crowdfunding campaign on Indiegogo highlights the opportunity for businesses to leverage crowdfunding platforms to raise funds and gather initial support for innovative products. ### Where This Applies - **Wellness:** The wellness industry can explore disruptive innovation opportunities by creating products and services that help individuals disconnect from technology for better sleep and overall mental well-being. - **Sleep:** The sleep industry can capitalize on the sleep tech trend by developing innovative alarm clocks and sleep-enhancing devices like Loftie Clock to improve sleep quality and promote healthier sleep habits. - **Crowdfunding:** The crowdfunding industry can provide a platform for businesses to showcase and fund disruptive products like Loftie Clock, opening doors for innovative projects to gain initial financial support and market validation. ## Related on Trend Hunter - [Personalized-AI Bedtime Stories Clock](https://www.trendhunter.com/trends/loftie.md) - [Anti-Smartphone Bedside Alarm Clocks](https://www.trendhunter.com/trends/mudita-clocks.md) - [Chic Circadian Rhythm Clocks](https://www.trendhunter.com/trends/hatch-restore-2.md) - [Phone-Free Bedtime Speakers](https://www.trendhunter.com/trends/hatch-restore-3.md) - [Connected Sunrise Alarm Clocks](https://www.trendhunter.com/trends/philips-smartsleep-connected-sleep-and-wakeup-light.md) - [Bedside Sleep Aid Devices](https://www.trendhunter.com/trends/lunora.md) - [Distraction-Free Meditation Clocks](https://www.trendhunter.com/trends/meditation-clock.md) - [Modernized Vintage-Inspired Alarm Clocks](https://www.trendhunter.com/trends/roberts-ortus-5.md) - [Digital Personality Alarm Clocks](https://www.trendhunter.com/trends/alarm-oclock.md)