# Charming Botanical Campaigns The Loft37 Spring/Summer 2013 Advertorial is Vibrantly Floral By Jana Pijak | Published 2013-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/loft37-springsummer-2013 References: [designscene.net](http://www.designscene.net/2013/03/loft37-ss13-krzysztof-wyzynski.html) & [loft37.pl](http://www.loft37.pl/) Model Plus face Hanna stars in Loft37 Spring/Summer 2013 ad campaign. The brunette beauty is captured by the lens of photographer Krzysztof Wyzynski who creates a botanical image series for the [Polish shoe label](https://www.trendhunter.com/trends/petals-pearls). Hair and makeup artist Wilson gives Hanna a fresh faced look with a bold red lip while stylist Andrzej Sobolewski dresses her in a slew of [flirty and feminine fashions](https://www.trendhunter.com/trends/femininity-in-bloom) that range from little red dresses and geometric tunics to fitted short and tank combinations. The Loft37 Spring/Summer 2013 ad campaign fuses photographic imagery along with the botanical infused graphics of digital artist Olka Osadzinska. The Polish illustrator creates oasis themed elements that add a tropical touch to this summer-ready advertorial spread. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Botanical Fashion Campaigns:** Fashion brands can leverage botanical themes and imagery in their advertising campaigns, using them to communicate freshness and natural beauty. - **Collaborations with Digital Artists:** Companies can work with digital artists to create unique and visually stunning elements that enhance their fashion campaigns and brand identity. - **Floral Makeup and Styling Trends:** Makeup artists and stylists can take inspiration from floral and botanical elements to create fresh and vibrant looks for their clients. ### Where This Applies - **Fashion Retail:** Fashion labels and retailers can incorporate botanical and floral designs into their collections, creating a fresh and innovative approach to fashion aesthetics. - **Digital Art:** Digital artists can collaborate with fashion brands and designers to create engaging and interactive online campaigns that showcase their work and elevate brand visibility. - **Beauty and Makeup:** Beauty brands and makeup companies can take inspiration from botanical and floral trends to create innovative and fresh beauty products. ## Related on Trend Hunter - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)