# Synthwave Music Stream Expansions Lofi Girl Returns with a New Friend Seen as Lofi Boy By Amy Duong | Published 2023-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lofi-boy References: [engadget](https://www.engadget.com/lofi-girl-is-back-and-she-made-a-synthwave-friend-182928515.html) & [shopping.yahoo](https://shopping.yahoo.com/rdlw?merchantId=89f68c82-f255-44fa-8db9-03fec996b93a&siteId=us-engadget&pageId=1p-autolink&featureId=text-link&merchantName=YouTube&custData=eyJzb3VyY2VOYW1lIjoiV2ViLURlc2t0b3AtVmVyaXpvbiIsInN0b3JlSWQiOiI4OWY2OGM4Mi1mMjU1LTQ0ZmEtOGRiOS0wM2ZlYzk5NmI5M2EiLCJsYW5kaW5nVXJsIjoiaHR0cHM6Ly93d3cueW91dHViZS5jb20vbGl2ZS9NVlBUR05HaUktND9mZWF0dXJlPXNoYXJlIiwiY29udGVudFV1aWQiOiJiMWZjYjRjMy1jZjRhLTQ0ODUtOGQ2Yy1kNTY3YTEzNmMwYTQifQ&signature=AQAAAUpLuxsq9hEXcfHDLYi_1Wa9ObGIap5Z0UyEDlfSONjB&gcReferrer=https%3A%2F%2Fwww.youtube.com%2Flive%2FMVPTGNGiI-4%3Ffeature%3Dshare&uuid=3B8FcfmcHAHTWJhE0814)  Recently, Lofi Girl went missing from her seat and it turned out to be an [elaborate marketing campaign](https://www.trendhunter.com/trends/new-characters) that ultimately introduced Lofi Boy. The ongoing 24-hour livestream of [synthwave music](https://www.trendhunter.com/trends/retro-play), which is a subgenre of electronic music that brings a sense of calmness to its audience gets a new expansion. This channel had the face of Lofi Girl only in the past years and Lofi Boy has yet to be given a name, but he has a similar setup. He is seen sitting at his desk with a mechanical keyboard, a beige tonal PC with a CRT monitor, and what appears to be a [Sony](https://www.trendhunter.com/trends/sleepagotchi-lite) Walkman. Additionally, similar to the pet cat that Lofi Cat is accompanied by, he is seen with a puppy. Image Credit: Lofi Girl ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 41% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Synthwave Livestreams:** As 24 hour music livestreams continue to gain popularity, expanding into new genres such as synthwave may create new opportunities for targeted advertising or streaming sponsorships. - **Virtual Character Marketing:** Creating virtual characters like Lofi Boy and Lofi Girl can serve as a unique marketing technique for businesses to engage customers through livestreaming and social media. - **Retro Tech and Aesthetics:** As synthwave becomes more widely recognized, there may be opportunities for businesses to incorporate retro tech and design in their marketing campaigns and products. ### Where This Applies - **Music Streaming:** As more specialized and niche music streaming channels gain popularity, there may be opportunities for businesses to target specific demographics through sponsorships and advertising. - **Entertainment:** The trend of virtual character marketing may present opportunities for businesses in the entertainment industry, such as video game developers, to create unique and engaging content. - **Advertising:** The use of virtual characters like Lofi Boy and Lofi Girl in marketing campaigns may provide businesses with a new way to connect with customers and create brand loyalty. ## Related on Trend Hunter - [Reimagined Toy Block Designs](https://www.trendhunter.com/trends/lego-lofi-girl.md) - [Focused Music Platforms](https://www.trendhunter.com/trends/melofi.md) - [Music-Sampling Engine Groove Boxes](https://www.trendhunter.com/trends/liven-lofi12.md) - [Interactive Display-Equipped Synthesizers](https://www.trendhunter.com/trends/love-hultn-x-lirona-synthboi.md) - [Emotional Lifelike Robots](https://www.trendhunter.com/trends/lovot.md) - [Food-Themed Channel Expansions](https://www.trendhunter.com/trends/loop-players.md) - [Gamified Productivity Apps](https://www.trendhunter.com/trends/mini-cozy-room-lofi.md) - [Screen-Free Music Toys](https://www.trendhunter.com/trends/loops-lab.md) - [In-Game Music Players](https://www.trendhunter.com/trends/roblox-2.md)