# Edgy Pastel Editorials The L’Officiel Ukraine May 2014 Cover Shoot Stars Viktoriya Sasonkina By Meghan Young | Published 2014-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-ukraine-may-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/daring-spring-viktoriya-sasonkina-stars-lofficiel-ukraine-may-cover-story/) & [facebook](https://www.facebook.com/LOFFICIEL.UKR) Pastel colors are often associated with little girls and feminine ladies, but the L’Officiel Ukraine May 2014 cover shoot shows that doesn't have to be the case at all. Instead, this pale color palette can be used in a tough and edgy way as well. Whether that involves contemporary cuts, skin-revealing silhouettes or avant garde patterns, it is hard not to look twice at the strong independent woman wearing these outfits. In this case, that strong and independent woman happens to be model Viktoriya Sasokina, the L’Officiel Ukraine May 2014 cover shoot was shot in studio by photographer Takahiro Ogawa. The blonde beauty was styled by Anna Katsanis in pieces from the likes of Elie Saab, Jason Wu and Prabal Gurung. They are perfected with gems from Cantamessa and De Grisogono. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Edgy Pastel Fashion:** Opportunity to explore unconventional and bold uses of pastel colors in fashion. - **Contemporary Cuts:** Opportunity to experiment with modern and innovative cuts in fashion design. - **Avant-garde Patterns:** Opportunity to push boundaries by incorporating bold and artistic patterns in fashion design. ### Who This Affects Most - **Fashion:** Fashion industry can capitalize on the trend of using pastel colors in unconventional and edgy ways. - **Photography:** Photography industry can explore creative ways to capture and showcase edgy pastel fashion. - **Jewelry:** Jewelry industry can collaborate with fashion designers to create unique accessories that complement edgy pastel outfits. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md)