# Relaxed Tropical Fashion The L’Officiel Turkey July 2013 Editorial Stars Agnete Hegelund By Meghan Young | Published 2013-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-turkey-july-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/agnete-hegelund-sports-relaxed-style-for-lofficiel-turkey-by-mehmet-erzincan/) & [lofficiel.tr](http://lofficiel.com.tr/) The L’Officiel Turkey July 2013 editorial showcases a wardrobe that is the epitome of [casual chic fashion](https://www.trendhunter.com/trends/marie-oliver). The loose-fitting pieces may hang off the body in a comfy manner, but the designs are far from the classic tee and cutoffs combo some women would don. Instead, they are incredibly elegant and sophisticated. Styled by Bengisu Gurel, the L’Officiel Turkey July 2013 editorial is full of [foulard pastels](https://www.trendhunter.com/trends/gurhan-selections), striped patterns and [elegant gowns](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) that could easily be worn to a fancy party but somehow also work by the pool. It helps that model Agnete Hegelund adopts a carefree attitude in the photoshoot. Posing in front of photographer Mehmet Erzincan's lens, the Danish beauty is effortlessly at ease. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 85% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Casual Chic Fashion:** Opportunity for designers to create elegant and sophisticated yet relaxed and comfortable clothing pieces - **Foulard Pastels:** Opportunity for fashion brands to incorporate soft and colorful patterns into their collections - **Pool-to-party Clothes:** Opportunity for fashion brands to design versatile outfits that can be worn to both formal events and pool parties ### Where This Applies - **Fashion and Apparel:** Designers and fashion brands can create new collections that cater to the demand for relaxed yet elegant clothing pieces - **Photography:** Photographers can specialize in capturing relaxed, effortless photoshoots for fashion editorials - **Event Planning:** Event planners can use the trend of versatile pool-to-party clothes to create fun and unique themed parties that offer guests the option to dress up or dress down ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)