# Edgy Tranquil Editorials The L’Officiel Singapore June-July 2012 Photoshoot Stars Caitlin Lo By Meghan Young | Published 2012-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-singapore-june-july-2012 References: [fashiongonerogue](http://fashiongonerogue.com/caitlin-lomax-tranquil-wee-khim-lofficiel-singapore-shoot/) & [lofficiel.sg](http://www.lofficiel.com.sg/) The L’Officiel Singapore June-July 2012 editorial is at once tranquil and edgy. The [minimalist outfits](https://www.trendhunter.com/trends/auteur-studios-fall-2025) are made to stand out against the calm scenes of sea and sky thanks to their electric colors that include red, blue and yellow. Thrown into the mix are more subdued [monochromatic looks](https://www.trendhunter.com/trends/jiyongkim-fw25) that use futuristic construction and simple silhouettes to grab people's attention. Posing in front of photographer Wee Khim’s lens, model Caitlin Lomax is the epitome of cool elegance in the L’Officiel Singapore June-July 2012 editorial. Shot on location at the [W Retreat & Spa in Maldives](https://www.trendhunter.com/trends/sel-de-mer), the Australian beauty was styled by Johnny Khoo. The pared-down wardrobe was perfected with slick androgynous hair by Edward Chong and understated makeup by Cindy Goh. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 91% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Fashion:** Electric colors and simple silhouettes provide opportunities for minimalist fashion designers to disrupt the fashion industry. - **Futuristic Construction:** The use of futuristic construction techniques in monochromatic looks creates opportunities for innovation in fashion design and construction. - **Androgynous Hair and Makeup:** The combination of slick androgynous hair and understated makeup can be a disruptive trend in the beauty industry. ### Sectors Adopting This - **Fashion:** The minimalist fashion and futuristic construction trends can be capitalized on by fashion designers and clothing brands. - **Beauty:** The unique combination of androgynous hair and understated makeup can be a disruptive trend in the beauty industry. - **Photography:** The edgy and tranquil aesthetic of this editorial can inspire photographers to create unique visual projects. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)