# Folksy Floral Patterns L'Officiel Russia May 2010 is Part Girlie, Part Sophistication By Vittoria Natarelli | Published 2010-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-russia-may-2010 References: [fashiongonerogue](http://fashiongonerogue.com/sophie-srej-martin-lidell-lofficiel-russia-may-2010/) & [officiel.ua](http://officiel.com.ua/ru.php) L'Officiel Russia May 2010 features Sophie Srej shot by Martin Lidell in outfits styled by Vanessa Bellugeon. The shoot is filled with flowers and folksy quirks. The angelic-like floral headbands are spring- and summer-ready. There is also the clog, popularized by [Chanel](https://www.trendhunter.com/trends/camlia-futura). Looks from [Lanvin](https://www.trendhunter.com/trends/lanvin-en-bleu), Dior and [Bottega Veneta](https://www.trendhunter.com/trends/alta-collection1) top off the shoot. From hippie florals to an off-the-shoulder green dress, L'Officiel Russia May 2010 is making its pages floral pattern pretty. **Implications** - L’Officiel Russia May 2010 is stunning in how it uses light and is able to convey the natural beauty of the model that they used. I found myself thinking about summer and picnics the entire time I was going through this floral motif series of photos. Excellent. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 44% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Folksy Floral Fashion:** Fashion brands and designers can incorporate folksy florals into their collections to add a touch of rustic charm to high-end designs. - **Angelic Floral Headbands:** Accessories brands can capitalize on the popularity of floral headbands by creating their own designs for the spring and summer seasons. - **Off-shoulder Green Dresses:** Designers and brands can incorporate off-shoulder features and green hues into their dresses to replicate the fashion-forward design seen in L'Officiel Russia May 2010. ### Sectors Adopting This - **Fashion Industry:** Fashion brands, designers, and accessories brands can utilize this trend to incorporate folksy florals, floral headbands, and off-shoulder green dresses into their collections for the spring and summer seasons. - **Beauty Industry:** Beauty brands can create makeup palettes that complement the natural floral motifs and colors seen in L'Officiel Russia May 2010 to cater to consumers looking for seasonal makeup options. - **Photography Industry:** Photography services can consider using floral motifs and natural lighting techniques to capture the beauty of models during photoshoots, like that seen in L'Officiel Russia May 2010. ## Related on Trend Hunter - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md)