# Untamed Urban Outfits The L’Officiel Paris August 2012 Editorial Stars Ieva Laguna By Meghan Young | Published 2012-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-paris-august-2012 References: [fashiongonerogue](http://fashiongonerogue.com/ieva-laguna-wears-fendi-august-cover-shoot-lofficiel-paris-alexander-neumann/) & [lofficielmode](http://www.lofficielmode.com/) While the [untamed outfits](https://www.trendhunter.com/trends/untamed-nature) featured throughout the L’Officiel Paris August 2012 editorial seem more appropriate for an actual jungle rather than a concrete one, the wild looks are sure to bring out the fierceness in urban settings. Embracing the tribal aesthetic set by the [fur coats](https://www.trendhunter.com/trends/khaotique-noir) pulled from the [Fendi](https://www.trendhunter.com/trends/fendi-ss24) fall 2012 collection, the looks offer a great alternative to the safe, ladylike ones out there. The L’Officiel Paris August 2012 editorial was shot by New York-, Miami- and Paris-based photographer Alexander Neumann. Starring a savage Ieva Laguna, the Latvian model was styled by Vanessa Bellugeon. Despite the ruggedness of the coats, there is an overall refinement to the looks as a whole that brings to mind a tribal queen. The blond beauty's thickly braided hair and flawless face perfect the ensembles. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Untamed Urban Outfits:** The trend of untamed urban outfits offers an opportunity for fashion brands to create bold and fierce looks that can make a statement in urban settings. - **Tribal Aesthetic:** The tribal aesthetic trend presents an opportunity for designers to incorporate tribal-inspired elements into their collections, adding an edgy and unique touch to their offerings. - **Fur Coats:** The trend of fur coats allows for innovative and sustainable alternatives to be explored, including faux fur or upcycled materials, to meet the demand for stylish yet ethical fashion choices. ### Who This Affects Most - **Fashion:** The fashion industry can explore and capitalize on the trend of untamed urban outfits, offering customers bold and unique fashion choices. - **Photography:** The photography industry can take advantage of the tribal aesthetic trend by offering artistic and visually striking photoshoots that incorporate tribal elements. - **Beauty:** The beauty industry can create makeup and hair products inspired by the tribal aesthetic, providing customers with the tools to recreate the fierce and bold looks seen in the trend. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Untamed Nature-Inspired Jewelry Designs](https://www.trendhunter.com/trends/untamed-nature.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md)