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# Brazilian Alabaster Fashion
The L’Officiel Netherlands 'Todo Menina Baiana' Stars Lais Ribei

By Meghan Young | Published 2013-01-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-netherlands-todo-menina-baiana
References: [fashiongonerogue](http://fashiongonerogue.com/lais-ribeiro-charms-in-brazil-for-the-february-issue-of-lofficiel-netherlands/) & [lofficiel.nl](http://www.lofficiel.nl/)

The L’Officiel Netherlands 'Todo Menina Baiana' editorial is full of cultural embellishments, lighthearted meetings and fierce fashion. Shot on the streets of Salvador da Bahia, Brazil, model Lais Ribeiro interacts with the locals, who have been adorably clad in their Sunday best to better complement the stunning alabaster ensembles she is clad in.

Shot by photographer Michael Roberts, the L’Officiel Netherlands 'Todo Menina Baiana' editorial is set to appear in the February 2013 issue of the magazine. Outfitted by stylist Monica Pillosio, the Brazilian beauty wears an elegant wardrobe filled with the likes of [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), [Valentino](https://www.trendhunter.com/trends/alessandro-micheles), Giorgio Armani and [Versace](https://www.trendhunter.com/trends/versace-fw25). Topped off with ivory millinery pieces designed by Stephen Jones, Ribeiro is a sight for sore eyes.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 76% | Activity: 70% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Cultural Fashion Fusion:** Combining traditional cultural styles with modern fashion could be a disruptive innovation in the fashion industry.
- **Destination Fashion Photography:** Traveling to exotic locations for fashion shoots could be a disruptive innovation opportunity for the photography industry.
- **Luxury Millinery Design:** Incorporating high-end millinery in editorial fashion shoots could be a disruptive innovation trend for the fashion accessories industry.

### Sectors Adopting This

- **Fashion:** The fashion industry can reference this article for inspiration on cultural fashion fusion.
- **Photography:** The photography industry can reference this article for innovative ideas on destination fashion photography.
- **Fashion Accessories:** The fashion accessories industry can reference this article for inspiration on incorporating luxury millinery in editorial fashion shoots.

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