# Urban Wayfarer Editorials The L'Officiel Mexico September 2014 Joe Lai Photoshoot is City Chic By Jordy E | Published 2014-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-mexico-september-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/lena-hardt-new-retro-lofficiel-mexico-joe-lai/) & [lofficielmexico](http://lofficielmexico.com/) The L'Officiel Mexico September 2014 editorial titled Heaven Can Wait offers up an [urban take](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) on model Lena Hardt. Photographer Joe Lai took images of Hardt as she stood before red brick walls, closed garage doors and concrete buildings, offering up an interesting take on fashion via the nonchalant backdrop. Stylist Audrey Taillee made Hardt appear poised for busy city streets and college campuses at the same time. In recognition of the [Fall 2014 season](https://www.trendhunter.com/trends/auteur-studios-fall-2025) that this photoshoot caters to, Taillee selected [knee-high lace up boots](https://www.trendhunter.com/trends/khaotique-noir), Mary Jane heels, pleated leather skirts and thick turtle necks. While these pieces are all appropriate for metropolitan settings, she at the same time made use of leather pieces lined with fur and metallic studs. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Urban Fashion:** There is an opportunity for disruptive innovation in the urban fashion industry by combining nonchalant urban backdrops with stylish and practical clothing. - **Mixing Textures:** The trend of mixing textures in fashion offers an opportunity for disruptive innovation in the textile industry by creating unique materials that combine leather, fur, and metallic studs. - **Street Style Photography:** The rise of street style photography presents an opportunity for disruptive innovation in the photography industry by offering a fresh perspective on fashion in urban settings. ### Sectors Adopting This - **Fashion:** The fashion industry has the potential for disruptive innovation with urban-inspired clothing that is both stylish and practical. - **Textile:** The textile industry can disrupt the market by creating innovative materials that combine leather, fur, and metallic studs for fashionable urban wear. - **Photography:** The photography industry can take advantage of the rise of street style photography and offer new services and perspectives for capturing fashion in urban settings. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)