# Papercraft Couture Editorials L'Officiel July/August 2009 Rocks Origami Outfits By Marissa Brassfield | Published 2009-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-july-august-2009 References: [behance.net](http://www.behance.net/Gallery/Paper-sculpture/265351) & [dobermanstudio.ru](http://www.dobermanstudio.ru/) The L’Officiel July/August 2009 issue is set to feature a cover shot and accompanying [jewelry editorial](https://www.trendhunter.com/trends/the-art-of-adornment) that rocks my world. Alexandra Zaharova and Ilya Plotnikov of Doberman Studio in Moscow created a series of eye-popping papercraft couture pieces that steal the show. In image after image of the editorial for the L’Officiel July/August issue, papercraft bows, panels, headdresses, wings, and bubble skirts fill the page with [origami-inspired fabulosity](https://www.trendhunter.com/trends/origami-series). Check out some other papercraft couture features below. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Papercraft Couture:** Opportunity for fashion brands to incorporate papercraft techniques and designs into their collections for a unique and eye-catching aesthetic. - **Origami-inspired Fashion:** Potential for designers to explore origami-inspired fashion, creating intricately folded garments that showcase the artistry of origami while pushing the boundaries of traditional fashion design. - **Editorial Fashion Trends:** Rise in popularity of fashion editorials featuring avant-garde and artistic elements, providing opportunities for photographers, stylists, and fashion publications to experiment with unconventional approaches to showcasing fashion. ### Industries Being Reshaped - **Fashion:** Fashion brands and designers can harness the power of papercraft couture to create innovative and visually striking designs that captivate consumers and differentiate their brand in a crowded market. - **Art and Craft Supplies:** Increased demand for specialized paper materials and tools used in papercraft couture, presenting growth opportunities for manufacturers and retailers of art and craft supplies. - **Publishing:** Fashion publications can embrace origami-inspired fashion editorials to attract readers with visually captivating content that pushes the boundaries of traditional fashion photography. ## Related on Trend Hunter - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md) - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md)