# Watercolor Makeup Ads The L’Officiel III Beauty Salon Campaign Showcases Streaking Mascara By Meghan Young | Published 2012-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-iii-beauty-salon References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/lofficiel-iii-blurred-eyes/) & [publicis](http://www.publicis.com) At first the L’Officiel III Beauty Salon [ad campaign](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) appears to be comprised of works of art. Nevertheless, these watercolor paintings serve more purpose than decorating the walls of homes and offices. Instead, they are better off on billboards, subway cars and even in magazines since they promote the services of this particular [beauty shop](https://www.trendhunter.com/trends/i-play-beauty-campaign). Conceived and executed by [Publicis](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint), an ad agency based in São Paulo, Brazil, the L’Officiel III Beauty Salon campaign beautifully illustrates the tag line, "It’s easy to make your make-up ruin. The hard part is putting it on." An art form in and of itself, the images may refer to the first part of the phrase, but the latter part is what people with walk away with. Either way, the prints are stunning to look at. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Watercolor Makeup Ads:** The use of watercolor paintings to promote makeup lines and beauty salons can potentially disrupt traditional advertising methods. - **Streaking Mascara Trend:** The trend of promoting mascara that creates the illusion of streaks can potentially shake up the makeup industry. - **Beauty Salon Art Display Trend:** The trend of using artistic displays in beauty salons to promote their services can potentially disrupt the conventional store layout and advertising. ### Who This Affects Most - **Beauty and Makeup Industry:** The beauty and makeup industry can benefit from using creative and innovative approaches to promote their products and services. - **Advertising Industry:** The advertising industry may explore the use of unconventional and artistic methods to promote their clients. - **Art and Design Industry:** The art and design industry may collaborate with the beauty and makeup industry to create unique and visually appealing displays in stores and advertising materials. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Creativity-Inspiring Kids Campaigns](https://www.trendhunter.com/trends/crazart.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)