# Fierce Fitness Photography Milan Vukmirovic Gets Physical for L'Officiel Hommes Issue 20 By Armida Ascano | Published 2010-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-hommes-issue-20 References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/be-strong-by-milan-vukmirovic.html) & [jaloufashion](http://www.jaloufashion.com/) This spread for L’Officiel Hommes issue 20 is a frenzy of [physical fitness efforts](https://www.trendhunter.com/trends/dynamic-campaign) and hot male models. Photographed by Milan Vukmirovic, the shoot consists of two male models, Simon Nessman and Juan Miguel Mirangels, rocking [workout gear](https://www.trendhunter.com/trends/red-run-menswear-collection). The result is an enticing spread that matches the ongoing trend of [fitness and physical aesthetics](https://www.trendhunter.com/trends/effortlessly-cool) in the everyday human life. Ultimately, the shoot is sure to make the L’Officiel Hommes issue 20 fly off of the shelves. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 80% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Fitness Aesthetics:** The ongoing trend of physical fitness and aesthetics in everyday human life presents opportunities for disruptive innovation in the fitness industry. - **Athletic Fashion:** The popularity of workout gear as everyday wear creates opportunities for disruptive innovation in the fashion industry. - **Fitness Photography:** The increasing interest in fitness and physical aesthetics presents opportunities for disruptive innovation in the photography industry. ### Industries Being Reshaped - **Fitness:** The trend of fitness and physical aesthetics in everyday human life presents opportunities for disruptive innovation in the fitness industry, such as personalized virtual coaching and AI-powered workout equipment. - **Fashion:** The popularity of workout gear as everyday wear creates opportunities for disruptive innovation in the fashion industry, such as fitness-inspired clothing lines and smart sportswear. - **Photography:** The increasing interest in fitness and physical aesthetics presents opportunities for disruptive innovation in the photography industry, such as incorporating AR and VR technology into fitness photography shoots. ## Related on Trend Hunter - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Home Decor-Functional Workout Gear](https://www.trendhunter.com/trends/kenko.md) - [Reinvented Fitness Design Exhibitions](https://www.trendhunter.com/trends/design-to-move.md)