# Glamorously Red-Tinted Editorials The L’Officiel China September 2013 Issue Stars Li Xiao Xi By Meghan Young | Published 2013-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-china-september-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/li-xiao-xing-mesmerizes-lofficiel-china-shoot-michelle-du-xuan/) & [lofficiel.cn](http://www.lofficiel.cn/index.html) The L’Officiel China September 2013 editorial may be full of grace and glamor, but there is a hint of the famous Red Light District throughout the photoshoot thanks to the use of a red-tinted ambiance. In a way, it subconsciously creates a seedy sensual atmosphere in spite of the fact that the outfits are far from revealing. Starring model Li Xiao Xing, the L’Officiel China September 2013 editorial showcases the designs of Taiwanese brand Shiatzy Chen. The looks were styled by Jing Zhang, who focused on the brand's ornate prints and modern shapes, not necessarily its sexy side. The looks were finished by beauty team Aya Fujita and Shuko Sumida. Michelle Du Xuan photographed the L’Officiel China September 2013 editorial. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 89% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Red-tinted Ambiance:** Explore the use of red-tinted ambiance in photography and design to create a sensual atmosphere. - **Ornate Prints:** Embrace ornate prints in fashion design to add a touch of luxury and elegance. - **Modern Shapes:** Experiment with modern shapes in fashion design for a contemporary and forward-thinking aesthetic. ### Who This Affects Most - **Fashion Photography:** Incorporate red-tinted ambiance in fashion photography to create visually striking and evocative images. - **Fashion Design:** Incorporate ornate prints in fashion design to create unique and eye-catching garments. - **Beauty and Makeup:** Experiment with modern shapes in makeup and beauty products for innovative and avant-garde looks. ## Related on Trend Hunter - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md)