# Playfully Feminine Editorials The L'Officiel China May 2012 Photoshoot Stars a Flirty Odile By Meghan Young | Published 2012-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-china-may-2012 References: [fashiongonerogue](http://fashiongonerogue.com/odile-coco-michelle-du-xuan-lofficiel-china-may-2012/) & [jaloufashion](http://www.jaloufashion.com/magazines_leseditionsjalou.php?fl=en) The L’Officiel China May 2012 editorial is completely feminine with an innocent flirtiness thrown into the mix. Posing in front of Paris-based Chinese photographer Michelle du Xuan's lens, model Odile Coco exhibits a girly beauty that is accentuated by some playful fashion pieces such as a cat-eared straw fascinator, masquerade mask and [pretty pink lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). Styled by Pierre-Yves Marquer, the L’Officiel China May 2012 editorial is filled with [billowing dresses, soft colors](https://www.trendhunter.com/trends/femininity-in-bloom) and glittering accessories. The Dutch beauty is even given a slight retro finish that is just shy of the classic pin-up girl look. With lush curls by hairstylist Shuko Sumida and [vibrant eye shadow and lips](https://www.trendhunter.com/trends/camlia-futura) by makeup artist Aya Fujita, the modernized looks meld the '40s with a touch of the '80s. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 66% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Feminine Fashion:** Businesses can explore incorporating playful and flirtatious fashion pieces to attract customers seeking a unique and sophisticated modern fashion look. - **Retro-inspired Beauty:** Companies can leverage the popularity of retro beauty looks by offering beauty lines that deliver soft colors, lush curls, and vibrant eye shades and lips to the modern market. - **Flirty Photography:** Photography studios can capitalize on the demand for flirty and playful images by offering a variety of services that cater to clients seeking modern and feminine photography styles. ### Where This Applies - **Fashion Industry:** Fashion brands can track this trend and explore producing playful fashion pieces that cater to the modern market's increasing interest in feminine and flirty fashion. - **Beauty Industry:** Makeup and hair care brands can create product lines that feature soft colors, lush curls, and vibrant eye shades and lips, which align with the popular demand for retro-inspired beauty looks. - **Photography Industry:** Companies that offer photography services can introduce a modern and feminine flair into their packages, featuring flirty and playful styles that speak to customers seeking a unique photo experience. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)