# Summertime Turbans The Eccentric L'Officiel China July 2010 Spread By Annie Ho | Published 2010-06-29 | Updated 2010-07-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-china-july-2010 References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2010/06/emma-pei-editorial-for-lofficiel-china.html) The L’Officiel China July 2010 issue is one that embraces the colorful side of summer. This editorial spread features model Emma Pei all wrapped up in beautiful summer clothing. The photographer behind this dazzling shoot is Juan Zi. Model Emma Pei rocks her [neon eye makeup](https://www.trendhunter.com/trends/gurhan-selections) with full force. From [summer dresses](https://www.trendhunter.com/trends/alessandra-rich) that are to die for, to eccentric turbans and [classic white swimsuits](https://www.trendhunter.com/trends/escape-into-the-blue), the L’Officiel China July 2010 issue is all about summer loving! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Colorful Summer Fashion:** Companies can innovate by creating fashion lines that embrace the bright and eccentric side of summer. - **Emerging Eyeshadow Trends:** Cosmetics businesses can disrupt the market by introducing new neon eye makeup colors for the summer season. - **Summer Headwear:** The summer season presents businesses with an opportunity to create and market unique and stylish headwear. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the trends by introducing summer clothing and accessories that embrace bold colors and futuristic designs. - **Cosmetics:** The Cosmetics industry can release innovative neon eye makeup collections catered to the summer season. - **Accessories:** The accessories industry can capitalize on the summer headwear trend by introducing unique and stylish hats and headwraps designed for the summer season. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)