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# Wild Psychiatrist Editorials
The L’Officiel China January 2014 Photoshoot Stars Liu Lijie

By Meghan Young | Published 2014-01-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-china-january-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/liu-lijie-goes-wild-lofficiel-china-shoot-shxpir/) & [lofficiel.cn](http://www.lofficiel.cn/)

The L’Officiel China January 2014 editorial may center around a psychiatrist, for which it was named after, but it is a psychiatrist the likes of which no one has encountered before. Wildly glamorous with an office that is as eccentric and electic as she her personal style is, this is one professional that must appeal to very specific people. Perhaps she is meant to portray a psychiatrist to celebrities.

Shot by photographer Shxpir, the L’Officiel China January 2014 editorial stars model Liu Lijie. Posing alongside male model Adam Kaszewski, she is decked out in a mix of jewel tones, zebra prints and leopard spots courtesy of stylist Zhang Jing. Hairstylist Jason X and [makeup artist](https://www.trendhunter.com/trends/il-pranzo-campaign) Sun Qi perfect the looks.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 68% | Activity: 52% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Glamorous Psychiatry:** Opportunity to disrupt traditional image of psychiatry and create a new, more stylish and alluring identity.
- **Wild Office Decor:** Opportunity to create more unconventional and creative office spaces that reflect and enhance the business's brand and personality.
- **Celebrity Psychologists:** Opportunity to offer specialized psychology services and marketing them towards celebrities to boost the business's image and reputation.

### Where This Applies

- **Psychiatry:** Opportunity to innovate and bring new, non-traditional perspectives to the field of psychiatry to differentiate and stand out.
- **Interior Design:** Opportunity to cater to the growing demand for more unconventional and personalized office spaces, especially in creative industries.
- **Personal Branding:** Opportunity to offer personal branding services specifically for mental health professionals looking to enhance their reputation and attract specific clientele.

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