# Proudly Feminine Editorials The L'Officiel 'Be a Woman' Photoshoot Stars Model Milly Simmonds By Meghan Young | Published 2014-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lofficiel-be-a-woman References: [models](http://models.com/work/lofficiel-first-be-a-woman-1/262157) & [lofficielmode](http://www.lofficielmode.com/) The title of the L'Officiel 'Be a Woman' editorial will reel many people in, both women and men. In a way, it is a loose play on Russell Peter's 'be a man' joke that took the world by storm back in the mid-2000s. But there is nothing overtly funny about the looks featured throughout this photoshoot. Instead, it is full of [feminine pride](https://www.trendhunter.com/trends/feminine-empowerment) and sophisticated elegance, something every woman should try to channel on a daily basis. The L'Officiel 'Be a Woman' editorial was shot by photographer Iakovos Kalaitzakis. Appearing in the May 2014 issue of the publication, it stars model Milly Simmonds. Although dressed to the nines in [embroidered dresses](https://www.trendhunter.com/trends/femininity-in-bloom), [billowing gowns](https://www.trendhunter.com/trends/wild-rose-sparrow) and more, the brunette beauty lounges about without a care in the world. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Feminine Fashion:** The trend of feminine pride and fashion elegance presents an opportunity for retailers to rethink women's clothing design and marketing. - **Sophisticated Photography:** The trend of using sophisticated photography to highlight fashion elegance presents an opportunity for fashion and photography industry professionals to collaborate. - **Empowerment Messaging:** The trend of empowerment messaging through fashion editorials presents an opportunity for brands to align their marketing messaging with social justice causes. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the rise of feminine pride and elegance through innovative clothing and accessories design and marketing. - **Photography:** The photography industry can tap into the trend of sophisticated photography to elevate their work in the fashion editorial space. - **Marketing and Advertising:** The marketing and advertising industry can leverage the trend of empowerment messaging to appeal to socially conscious consumers who value brands that align with their values. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md)