# Cushioned Computer-Generated Shoes The Loewe x On Cloudtilt Uses Computer-Generated Midsole Tech By Laura McQuarrie | Published 2023-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/loewe-x-on References: [refinery29](https://www.refinery29.com/en-us/loewe-on-sneaker-cloudtilt-collaboration-2023?utm_source=feed&utm_medium=rss) & [loewe](https://www.loewe.com/int/en/stories-collection/loewe-on-running.html?ranEAID=TnL5HPStwNw&ranMID=47194&ranSiteID=TnL5HPStwNw-jaP.nXfWR9G3wQuwyKS6rg&utm_campaign=LOEWE_Paulas_Ibiza_22&utm_medium=Affiliates&utm_source=Skimlinks.com)  The second [Loewe x](https://www.trendhunter.com/trends/loewe-x-on-cloudtilt) On collab is launching soon and this time, the partnering brands are introducing the lightweight [Cloudtilt](https://www.trendhunter.com/trends/cloudtilt-collaboration) and a new brand style for On. This knitted, sock-like footwear style boasts an adaptable, cushioned EVA foam sole. Notably, this is also the first lifestyle sneaker from On that uses its [CloudTec](https://www.trendhunter.com/trends/cloudtilt-20) Phase, a computer-generated technology that creates the shoe’s midsole for lasting comfort. The Loewe x On collaboration taps into the rise of gorpcore, a style characterized by the practical, outdoorsy clothing and gear associated with hiking and camping, often worn in everyday urban settings to convey a rugged and authentic aesthetic. Available in striking lime green and purple, the shoe is an earth-friendly one too, with the upper mesh made with 99% recycled polyester and packing made from 100% recycled industrial materials. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 86% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Computer-generated Midsole Tech:** On's CloudTec Phase uses computer-generated technology to create the shoe's midsole for lasting comfort. - **Gorpcore Fashion Trend:** The Loewe x On collaboration taps into the rise of gorpcore, a style characterized by practical, outdoorsy clothing and gear worn in everyday urban settings. - **Earth-friendly Footwear:** The shoe features an upper mesh made with 99% recycled polyester and packing made from 100% recycled industrial materials. ### Sectors Adopting This - **Footwear Manufacturing:** The use of computer-generated technology in midsole production presents disruptive innovation opportunities for footwear manufacturers to enhance comfort and performance. - **Fashion and Apparel:** The gorpcore trend offers disruptive innovation opportunities for fashion brands to create functional, rugged clothing and gear for everyday urban wear. - **Sustainable Materials:** The development of earth-friendly footwear using recycled materials presents disruptive innovation opportunities for sustainable material providers and manufacturers. ## Related on Trend Hunter - [Luxurious Minimal Sneakers](https://www.trendhunter.com/trends/cloudtilt-collaboration.md) - [Co-Designed Ultra-Light Sneakers](https://www.trendhunter.com/trends/cloudtilt-20.md) - [Co-Branded Premium Running Shoes](https://www.trendhunter.com/trends/cloudtilt-2.md) - [Minimalist Monochromatic Sneakers](https://www.trendhunter.com/trends/loewe-x-on-cloudtilt.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md)