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# Concrete-Like Textile Televisions
Loewe Technology Delivers Sleek and Minimal Designs

By Amy Duong | Published 2022-11-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/loewe-technology
References: [designtaxi](https://designtaxi.com/news/421152/Loewe-Technology-Finishes-Rugged-TV-In-Stone-Like-Recyclable-Concrete/) & [loewe](https://www.loewe.tv/int/presse?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Concrete-Like Textile Televisions](https://cdn.trendhunterstatic.com/thumbs/493/loewe-technology.jpeg)

German audio brand [Loewe Technology](https://www.trendhunter.com/trends/loewe-stellar) delivers a new television design that is cold in design with a minimal and textural look. The Iconic seems to be a [minimal 4K OLED flatscreen](https://www.trendhunter.com/trends/lg-w6-wallpaper-tv) device but it is supported by a [stone structure](https://www.trendhunter.com/trends/the-brutalist-speaker). It is described by the brand as 'Syno-Stone' which is a blend of organically sourced recycled materials that are made to look like concrete.

The base foundation is made by Anders, which is a material company based in Kronach, the company's hometown. Additionally, the television comes in a Graphite Grey and Clay White color palette and needs to be installed by the dealership due to the weight of the design -- the speakers are also embedded into the stone.

Image Credit: Loewe Technology

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 44% | Activity: 38% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Textile Televisions:** The advancement of Televisions with textile-based designs provides innovation opportunities for the interior design industry to incorporate electronics into their products.
- **Minimal Design:** Businesses in the electronics industry can take advantage of the growing demand for minimalist designs to create sleek and stylish products that cater to the modern consumer.
- **Syno-stone Material:** Companies in the construction and architecture industries can explore the use of organically sourced recycled materials, such as the Syno-Stone material used for the Loewe Iconic television, to create environmentally-friendly and sustainable products.

### Where This Applies

- **Electronics:** The electronics industry can implement the use of the Syno-Stone material and textile-based designs to create new and innovative television designs, as well as other electronics products.
- **Interior Design:** The textile-based designs of the Loewe Iconic television can serve as an example for the interior design industry to incorporate electronics into home decor for a seamless, minimalist look.
- **Construction and Architecture:** The use of organically sourced recycled materials such as Syno-Stone in the construction and architecture industries can lead to the creation of sustainable and environmentally-friendly products.

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