# Hardcore Leather Campaigns The Loewe ‘Leather Icons' Collection Keeps it Classic & Bad By Tiana Reid | Published 2010-06-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/loewe-leather-icons References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=7622&PageNum=1) & [loewe](http://www.loewe.com/) Loewe, a high-quality [leather goods company](https://www.trendhunter.com/trends/leather-goods1) founded in 1846, knows leather, and the Loewe ‘Leather Icons’ collection proves just that. Despite the current it-factor of [leather in recent fashions](https://www.trendhunter.com/trends/carry-bag), Loewe’s designs focus on [classic cuts](https://www.trendhunter.com/trends/leather-bags) and a classic color. All of the pieces in the Loewe ‘Leather Icons’ collection are black. “It felt natural to use the essential colour of leather. It also helped to make a focused, bold statement. I always think black makes leather tougher and sexier,” said Creative Director Stuart Vevers of the color choice. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Classic Leather Designs:** Opportunity for disruptive innovation in creating unique and timeless leather products. - **Monochromatic Leather Collections:** Opportunity to introduce monochromatic leather collections that make a bold and focused statement. - **Enhancing Leather's Tough and Sexy Appeal:** Opportunity to innovate and experiment with techniques to make black leather products even tougher and sexier. ### Sectors Adopting This - **Fashion:** Fashion industry can explore new ways to create classic and monochromatic leather products. - **Luxury Goods:** Luxury goods industry can capitalize on the appeal of timeless leather designs. - **Accessories:** Opportunity for accessories industry to create accessories that enhance the tough and sexy appeal of black leather. ## Related on Trend Hunter - [Fashionable Photography Brand Accessories](https://www.trendhunter.com/trends/leica-luxury-leather-goods.md) - [Second Leather Design Campaigns](https://www.trendhunter.com/trends/100-years-of-meisterstck.md) - [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md) - [Refined Leather Accessories](https://www.trendhunter.com/trends/carl-friedrik-4.md) - [Minimalist Leather Bags](https://www.trendhunter.com/trends/leather-bags.md) - [Summer-Ready Leather Capsules](https://www.trendhunter.com/trends/aman-essentials.md) - [Anniversary Reedition Bags](https://www.trendhunter.com/trends/puzzle-bag.md) - [Osaka-Based Leather Preservation Stores](https://www.trendhunter.com/trends/loewe-recraft.md) - [Design Craftsmanship-Centered Exhibitions](https://www.trendhunter.com/trends/crafted-world.md)