# Artfully Inspired Fashion Retailers A New Loewe Branch Opens in Seoul's Gangnam District By Amy Duong | Published 2024-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/loewe-branch References: [dezeen](https://www.dezeen.com/2024/08/27/casa-loewe-store-seoul/) & [loewe](https://www.loewe.com/eur/en/home?country=GB&gad_source=1&gclid=Cj0KCQjww5u2BhDeARIsALBuLnN8niWYsQzcI7vfAnRAZ21OuNFuC5mmkecpCBxBMqcGhT7ecKA1oUkaAhFBEALw_wcB)  A brand-new Loewe branch opens up in Seoul, nestled in the Gangnam district. This is a special milestone as this marks the first [Casa Loewe](https://www.trendhunter.com/trends/casa-ala-blanca) location in South Korea. The fashion house celebrates its own craft and heritage at this location, featuring artwork all throughout with the intention of reflecting an [art collector's home](https://www.trendhunter.com/trends/proenza-schouler1). The space has various levels and unique bamboo structures for an organic feel. This is continued with a basket woven entirely from horse hair with a monolithic facade at the exterior that has been covered with green handmade ceramic tiles. The Spanish fashion house shares, "With tiles crafted in Spain, the facade is a bold volume of colour and texture that sits in dialogue with the store's urban context and surrounding greenery." Image Credit: Loewe ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 61% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Art-infused Retail Spaces:** Retail spaces are increasingly designed to reflect art galleries, providing immersive experiences through artistic interior elements. - **Sustainable Architectural Materials:** Using natural and handmade materials like bamboo and ceramic tiles in store design is becoming popular, emphasizing sustainability and craftsmanship. - **Localized Cultural Integration:** Brands are incorporating local cultural elements into store designs to create a unique and authentic shopping atmosphere that resonates with the local community. ### Where This Applies - **Fashion Retail:** Fashion retailers are blending traditional craftsmanship with contemporary design to create unique brand experiences. - **Sustainable Architecture:** The use of eco-friendly materials and innovative architectural solutions is gaining traction in the construction of commercial spaces. - **Art and Interior Design:** Collaborations between artists and interior designers are transforming commercial spaces into artful masterpieces that elevate the customer experience. ## Related on Trend Hunter - [Perfume-Only Retail Spaces](https://www.trendhunter.com/trends/loewe-perfume-store.md) - [Curated Luxury Flagships](https://www.trendhunter.com/trends/loewe-paris-flagship-store.md) - [Osaka-Based Leather Preservation Stores](https://www.trendhunter.com/trends/loewe-recraft.md) - [Design Craftsmanship-Centered Exhibitions](https://www.trendhunter.com/trends/crafted-world.md) - [International Quiet Luxury Boutiques](https://www.trendhunter.com/trends/brochu-walker.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [South Korean Monotone Shop-In-Shops](https://www.trendhunter.com/trends/the-hyundai-seoul.md) - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md)