# Vibrant Technical Spring Fashion Loewe Presents its New SS23 Collection at Paris Fashion Week By Amy Duong | Published 2022-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/loewe-1 References: [hypebeast](https://hypebeast.com/2022/6/loewe-spring-summer-2023-collection-backstage-first-looks) Spanish luxury fashion house [Loewe](https://www.trendhunter.com/trends/loewe-and-on) introduces its latest collection designed for the Spring/Summer 2023 season showcased during Paris Fashion Week. The new range spotlights [vibrant looks for the season](https://www.trendhunter.com/trends/vowels-1), updating classic silhouettes such as the hoodie, polo top, waxed jacket, parka, track pants, sweaters, and more. The summer-ready range brings forth nature themes along with modern technology for a juxtaposing range of goods. The technology includes screens that showcase naturistic backdrops, birds flying around, humans kissing, fish swimming, and more, which are showcased on top of the apparel. This showcase is a perfect blend of digital and real as a means to produce feeling through virtual reality and augmented reality experiences in the world of fashion. Image Credit: Joyce Li, Hypebeast ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 45% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Nature-tech Fusion:** Opportunity for fashion brands to integrate digital elements that showcase nature themes into their collections for a unique customer experience. - **Virtual Reality Fashion:** Opportunity for fashion brands to create immersive virtual reality experiences for customers to preview and purchase their products. - **Tech-enhanced Silhouettes:** Opportunity for fashion brands to update classic silhouettes with modern technology elements, creating a unique and eye-catching look for customers. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for fashion brands to incorporate digital technology to create more engaging and immersive experiences for customers. - **Virtual Reality Industry:** Opportunity for virtual reality companies and developers to partner with fashion brands to create immersive virtual reality experiences for their customers. - **Technology Industry:** Opportunity for technology companies to develop and provide innovative solutions to fashion brands for integrating digital technology into their collections. ## Related on Trend Hunter - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)