# Summer-Ready Beer Variety Packs Leinenkugel's Debuted the 'Lodge Variety Pack' in Time for Summer By Grace Mahas | Published 2022-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lodge-variety-pack References: [leinie](https://www.leinie.com/beer/lodge-pack-1)  In anticipation of summer, Leinekugel's has announced the launch of a new [variety pack](https://www.trendhunter.com/trends/dillions-small-batch-variety-packs) dubbed the 'Lodge Variety Pack.' The new pack features iconic [Leinenkugel's](https://www.trendhunter.com/trends/honey-lemon-light) flavors including Summer Shandy, Lemon Haze IPA, Juicy Peach and Grapefruit Shandy. The Summer Shandy beer is a traditional weiss beer coupled with refreshing lemonade flavors. The Lemon Haze IPA, on the other hand, features notes of juicy lemons and citrus bitterness and combines American and German Hops. The Juicy Peach is a mild sour-style beer that features the sweet flavor of natural peaches with light tart hints. Lastly, the Grapefurit SHandy is a traditional weiss beer combined with natural white grapefruit flavor. The Leinenkugel's Lodge Variety Pack is now available to purchase. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Beer Variety Packs:** Brands can introduce novel flavors and seasonal offerings in variety packs, which can boost sales and drive brand loyalty. - **Fruit-flavored Beers:** The incorporation of natural flavors like peach and grapefruit into traditional beer styles can attract a wider range of consumers seeking new taste experiences. - **IPA Flavor Innovation:** Breweries can experiment with different types and combinations of hops to create unique and appealing flavors to IPA lovers. ### Sectors Adopting This - **Alcohol and Beverage:** Innovative beer flavors and packaging can provide new opportunities for companies to differentiate from competitors and capture consumer attention. - **Food and Hospitality:** Bars, restaurants, and hotels can offer seasonal beer variety packs to cater to customers looking for summer flavors and boost their beverage sales. - **Retail and E-commerce:** Retailers can leverage seasonal beer variety packs to attract customers and increase sales, especially during peak summer months. ## Related on Trend Hunter - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Diversified Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-pack.md) - [Summer-Forward Hard Cider Packs](https://www.trendhunter.com/trends/summer-party-pack.md) - [Diversified Lager Variety Packs](https://www.trendhunter.com/trends/lager-variety-pack.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Bundled Variety Beer Packs](https://www.trendhunter.com/trends/creature-comforts-variety-pack.md)