# Locally-Sourced Fast Food 'Locol' Provides Affordable Fast Food Fare Using Healthy Ingredients By Christopher Magsambol | Published 2016-01-20 | Updated 2016-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/locol References: [hypebeast](http://hypebeast.com/2016/1/locol-roy-choi-daniel-patterson) & [welocol](http://www.welocol.com/) Renowned chef Roy Choi and San Francisco restaurateur Daniel Patterson have opened 'Locol,' a business venture that fuses fast food grub with healthy, locally sourced ingredients. Not only is this LA-based restaurant offering a health-focused alternative for the underprivileged community that surrounds it, the menu is extremely affordable. In part of a larger effort to change the eating habits of all Americans, Locol is especially noteworthy because of its location. Situated in a neighborhood called Watts, this fast food-laden community lacks any real option for affordable and healthy eateries, and Locol aims to change that. Some standouts from the menu include Locol's take on a traditional hamburger, called 'Burgs,' which combines meat with grain and tofu, as well as chicken or veggie nuggets, chilli and tortillas, with Agua frescas offered in place of soda. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Locally-sourced Fast Food:** Opportunity for fast food chains to incorporate locally sourced ingredients into their menu offerings, providing healthier options for consumers. - **Affordable Healthy Eateries:** Potential for the emergence of more affordable and healthy fast food restaurants that cater to underserved communities. - **Changing Eating Habits:** Rise in consumer demand for fast food options that prioritize health and sustainability, leading to the transformation of the fast food industry. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can leverage locally sourced ingredients and healthier menu options to disrupt the industry and attract health-conscious consumers. - **Restaurant Industry:** Opportunity for the restaurant industry to address the lack of affordable and healthy eateries in underserved communities, creating more inclusive dining options. - **Food and Beverage Industry:** Growing demand for locally sourced and healthier fast food options presents a disruptive innovation opportunity for companies in the food and beverage industry. ## Related on Trend Hunter - [Affordable Chef-Made Meals](https://www.trendhunter.com/trends/chefmade-meals.md) - [Eco Fast Food Meals](https://www.trendhunter.com/trends/cool-kids-meal.md) - [Health-Minded Fast Food Meals](https://www.trendhunter.com/trends/olivers-real-foods.md) - [Health-Conscious Kidult Meals](https://www.trendhunter.com/trends/happy-healthy-meal.md) - [Price-Driven Fast-Casual Menus](https://www.trendhunter.com/trends/farmstand-menu.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Alternative Protein Restaurants](https://www.trendhunter.com/trends/neat-burger-2.md) - [Nutrition-Focused Temporary Dining Menus](https://www.trendhunter.com/trends/fords-garage.md) - [Health-Focused Beef Salads](https://www.trendhunter.com/trends/double-shredded-beef-tostada-salad.md)