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# Nerd Sensing Tees
Think Geek Makes 'Locked ON Proximity Sensing T-Shirt'

By TopDog | Published 2010-02-03 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/locked-on-proximity
References: [engadget](http://www.engadget.com/2010/02/03/locked-on-proximity-sensing-shirt-alerts-you-to-nearby-nerds-vi/) & [thinkgeek](http://www.thinkgeek.com/tshirts-apparel/interactive/d1be/?cpg=yt)

Think Geek has made [socializing with nerds](https://www.trendhunter.com/trends/geeks-rule-hellsing) around the world a new reality with their Locked ON Proximity Sensing T-Shirt. No more hiding in your mom’s basement chatting over World of Warcraft in hopes of finding an equally geeky soul mate.

Think Geek’s t-shirt constantly scans for its matching counterpart, and will instantly alarm you to the presence of it with a [built-in radar screen](https://www.trendhunter.com/trends/tetris-watch). Think Geek also made a pretty cool video for the Locked ON Proximity Sensing T-Shirt. Have a look, 'cause it’s funny.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 47% | Activity: 92% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Why This Trend Is Growing

- **Proximity Sensing Clothing:** With the development of proximity sensing technology in clothing, there are opportunities for new clothing lines and accessories.
- **Socializing Techwear:** The combination of technology and clothing opens up possibilities for socializing and building community in new and innovative ways.
- **Nerd Fashion:** The trend of 'nerd fashion' is growing, providing opportunities for companies to create clothing that caters to this subculture.

### Industries Being Reshaped

- **Fashion:** Companies in the fashion industry can incorporate proximity sensing technology into their clothing lines, catering to niche markets like the geek subculture.
- **Technology:** The development of proximity sensing technology, especially in clothing, offers opportunities for companies in the tech industry to expand into new markets and applications.
- **Marketing:** Trends like proximity sensing clothing and nerd fashion offer marketing opportunities for companies to develop advertising campaigns that cater to niche communities and subcultures.

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