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# Bespoke Furniture Hotel Designs
Grzywinski+Pons Designs the Interiors of the Locke Hotel

By Amy Duong | Published 2023-11-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/locke-hotel-2
References: [dezeen](https://www.dezeen.com/2023/11/07/grzywinski-pons-locke-east-side-gallery-berlin/) & [dezeen](https://www.dezeen.com/tag/grzywinski-pons/)

![Bespoke Furniture Hotel Designs](https://cdn.trendhunterstatic.com/thumbs/518/locke-hotel-2.jpeg)

Architecture studio Grzywinski+Pons designs the interior details of the [Locke hotel](https://www.trendhunter.com/trends/locke-hotel) at East Side Gallery located in Berlin. It is found within the Friedrichshain district and features 176 [studio apartments](https://www.trendhunter.com/trends/bob-w-stockholm) that are equipped with kitchenettes and living spaces. The hotel design is defined by glass screen doors, [natural textures](https://www.trendhunter.com/trends/eriksberg-collection) that are inspired by the waterside location, and premium bespoke furniture.

Speaking about the interiors, Matt Grzywinski of Grzywinski+Pons explains to Dezeen that he was looking for "the look and feel to be expressive and aspirational, but also comfortable and even quietly nurturing. I wanted to see if it could be exciting and calming all at once. The Spree is a pretty placid river, and the light reflecting off of its gently textured surface is a major component of the views from the hotel."

Image Credit: Nicholas Worley

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 50% | Activity: 4% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Premium Bespoke Furniture:** The Locke hotel's interior design features premium bespoke furniture, presenting an opportunity for disruption in the furniture manufacturing industry.
- **Natural Textures:** Grzywinski+Pons incorporates natural textures inspired by the waterside location, offering a chance for disruptive innovation in the interior design materials sector.
- **Expressive and Aspirational Interiors:** The interiors of the Locke hotel aim to be expressive and aspirational while providing comfort, indicating potential for disruptive innovation in the hospitality industry.

### Who This Affects Most

- **Furniture Manufacturing:** The premium bespoke furniture showcased in the Locke hotel's interior design presents opportunities for disruption within the furniture manufacturing industry.
- **Interior Design Materials:** The use of natural textures in the Locke hotel's interior design creates potential for disruptive innovation in the interior design materials sector.
- **Hospitality:** The expressive and aspirational interiors of the Locke hotel open avenues for disruptive innovation in the hospitality industry.

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