# Lockdown Snack Packs Messina’s Lockdown Snack Pack Provides an Indulgent Dessert Experience By Laura McQuarrie | Published 2021-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lockdown-snack References: [theurbanlist](https://www.theurbanlist.com/sydney/a-list/messina-lockdown-snack-pack) & [gelatomessina](https://gelatomessina.com/blog/lockdown-snack-pack-on-sale-monday-16th-august) [Messina’s](https://www.trendhunter.com/trends/sundae-x-messina) Lockdown Snack Pack shares a pair of treats that create "the ultimate dessert experience" for folks who are still in lockdown or in the clear. As the brand describes, the dessert menu includes a "bake at home sticky brioche snail filled with caramel custard, choc chips, covered in gooey malt caramel AND a hot tub filled with layers of [vanilla custard gelato](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bites) and cheesecake mousse, topped with cheesecake crumble." The decadent two-dessert combo is a sugary treat that promises to add sweetness to extended periods of time at home or hope for the days ahead. At a time when people are turning to [indulgent treats](https://www.trendhunter.com/trends/wonders-new-snack) to provide a sense of comfort, this sweet snack pairing helps to satisfy intensified demand. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Indulgent Treats:** Demand for indulgent treats is increasing as people seek comfort during extended periods at home. - **Bake-at-home Desserts:** Bake-at-home dessert options are becoming more popular as consumers look for DIY experiences during quarantine. - **Dessert Delivery:** As people rely on deliveries during lockdown, there is an opportunity for dessert businesses to offer convenient and creative options. ### Where This Applies - **Food Delivery:** Food delivery services can leverage the trend of dessert delivery and offer more creative dessert options. - **Retail:** Retail businesses can capitalize on the trend of bake-at-home desserts by offering ready-made DIY dessert kits. - **Hospitality:** Hospitality businesses can take advantage of the trend of indulgent treats by offering high-end dessert experiences to customers in lockdown. ## Related on Trend Hunter - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Convenient Meal Kits](https://www.trendhunter.com/trends/momofuku-and-milkbar.md) - [Pretzel-Creme Snack Packs](https://www.trendhunter.com/trends/funky-mello.md) - [Permissible Frozen Dough Treats](https://www.trendhunter.com/trends/cookie-dough-gelato-bites.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Prepackaged Artisan Dessert Products](https://www.trendhunter.com/trends/the-delicious-dessert-company.md) - [Friendship-Inspired Desserts](https://www.trendhunter.com/trends/snapchat-and-gelato-messina.md) - [Multi-Layer Frozen Bites](https://www.trendhunter.com/trends/jars-by-dani.md) - [Ready-to-Bake Frozen Desserts](https://www.trendhunter.com/trends/chicago-town-desserts.md)