# Profane Jewelry Locher's Accessories Have Class & Sass By Shelby Lee Walsh | Published 2009-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lochers References: [lochers](http://www.lochers.com/accessories9.html) & [outblush](http://www.outblush.com/women/fashion/jewelry/lochers-necklaces/) These little trinkets from Locher’s are seemingly delicate and sweet, but looks can be deceiving. A closer inspection of these [darling accessories](https://www.trendhunter.com/trends/valentine-collection) will shock you with some pretty nasty lingo. Locher’s offers a [golden envelope](https://www.trendhunter.com/trends/the-art-of-adornment) with the words, “I’m the sh*t” or a baby on a locket with “F*ck You” written across the top. If you want something even more racy, there is a “Will F*ck for Shoes” pin adorned with a little baby shoe and baby blue flowers. If you want to offend someone or just have a laugh, Locher’s is a [uber-stylish way](https://www.trendhunter.com/trends/rocknot) to do it. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Profane Jewelry:** Expanding market for jewelry with provocative and offensive language offers disruptive opportunities for edgy fashion brands. - **Delicate Deception:** Growing demand for seemingly sweet and innocent accessories that hide shocking messages presents a chance for innovative designers to create secret statement pieces. - **Humorous Offense:** Rising popularity of humorous and offensive jewelry allows for disruptive innovation in the fashion industry by targeting consumers who seek unconventional expressions of style. ### Sectors Adopting This - **Fashion:** The fashion industry can tap into the market for profane jewelry by creating bold and daring collections that cater to consumers seeking unconventional fashion statements. - **E-commerce:** The e-commerce industry can benefit from the growing popularity of profane jewelry by providing online platforms for designers and retailers to showcase and sell these edgy accessories. - **Humor & Entertainment:** The humor and entertainment industry can explore collaborations with profane jewelry designers for cross-promotion and creative marketing campaigns that target a niche audience seeking unconventional and humorous expressions of style. ## Related on Trend Hunter - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Humorous Profanity Candles](https://www.trendhunter.com/trends/fuck-this-candle.md) - [Playful Jewelry Brands](https://www.trendhunter.com/trends/mademoiselle-jules.md) - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md)