# Ego-Boosting Jewelry The Lochers 'I Am the Shit' Necklace is a Subtle Reminder of Your Greatness By Amanda Chang | Published 2010-12-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lochers-i-am-the-shit References: [notcot.org](http://www.notcot.org/post/36344/) & [lochers](http://lochers.com/accessories6.html) Maybe sometimes you need (or know someone that needs) a little [confidence boost](https://www.trendhunter.com/trends/star-confidence) about just how great they are and the Lochers 'I am the Shit' necklace is just the thing to do it. Perfect as a gag gift or stocking stuffer, the Lochers 'I am the Shit' necklace is not just humorously charming, but it is also aesthetically pleasing as well. Featuring a beautiful vintage brass envelope accented with a black satin bow and Swaraovski crystal, you'll feel more stylish and ultimately, like you are the 'shit.' ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Confidence-boosting Jewelry:** Disruptive innovation opportunity: Develop customizable jewelry that uses empowering messages and designs to boost people's confidence. - **Humorous Fashion Accessories:** Disruptive innovation opportunity: Create a line of fun and quirky accessories that use humor to make a fashion statement. - **Personalized Self-affirmation Products:** Disruptive innovation opportunity: Design personalized products, like necklaces, that help individuals affirm and celebrate their unique qualities. ### Where This Applies - **Fashion and Accessories:** Disruptive innovation opportunity: Introduce unconventional and humorous accessories that cater to individuals with a playful and bold sense of style. - **Personal Development:** Disruptive innovation opportunity: Merge fashion and personal development by creating products that empower self-expression and boost personal confidence. - **Gift and Novelty:** Disruptive innovation opportunity: Expand the gift and novelty industry by offering unique and uplifting products for individuals seeking unconventional gifts or personal reminders of their greatness. ## Related on Trend Hunter - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Meaningful Jewelry Gifts](https://www.trendhunter.com/trends/bluboho-x-fashionista.md) - [Romantic Statement Jewelry](https://www.trendhunter.com/trends/full-heart-love-link-necklace.md) - [Playful Jewelry Brands](https://www.trendhunter.com/trends/mademoiselle-jules.md) - [Y2K-Inspired Flower Necklaces](https://www.trendhunter.com/trends/foufou.md) - [Personalized Jewelry Cuffs](https://www.trendhunter.com/trends/name-drop-cuff.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Painter-Themed Charm Necklaces](https://www.trendhunter.com/trends/day-at-the-museum.md)