# Awesome 3D Movie Marketing Loch Ness Monster at a Rampage in Tokyo By Chris Skleryk | Published 2008-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/loch-ness-monster-at-a-rampage-in-tokyo-or-3d-movie-marketing References: [gizmodo](http://gizmodo.com/348729/move-over-godzilla-the-loch-ness-monster-terrorizes-tokyo) The film “The Water Horse: Legend of the Deep” has been causing quite the ruckus in Tokyo Bay. Using a [large water screen](https://www.trendhunter.com/trends/arivia-watersurface-drone) and some very well timed water fountain effects, the marketing team behind this installation have been doing a very effective job in getting peoples' attention. This unique, public and seemingly very effective way of marketing (Because to be honest with you right now, after watching how cool that was, I really want to see that movie) may just catch on for [future movies and/or other products](https://www.trendhunter.com/trends/lexus-and-universal-pictures). So next time you hear “AHHH GODZILLA!” don't run! Instead, just enjoy the show. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Marketing:** Innovative marketing that engages multiple senses to create unique brand experiences for consumers, such as using large water screens and timed water fountain effects like in 'The Water Horse: Legend of the Deep' movie promotion. - **Technological Advertising:** Using different technologies in advertising like 3D effects, virtual reality, and augmented reality to create captivating and engaging advertisements that stand out from traditional marketing techniques. - **Experiential Promotion:** The utilization of interactive and memorable experiences to promote a brand or product, like the interactive installation of 'The Water Horse: Legend of the Deep' movie promotion that gives consumers a glimpse of the excitement they will feel when watching the movie. ### Sectors Adopting This - **Film:** Film industry can use immersive and experiential promotions like the water screen installation of 'The Water Horse: Legend of the Deep' movie promotion to stand out in the industry and attract more audiences to theaters. - **Advertising:** Advertising industry can explore technological and immersive marketing tactics like the 3D movie marketing used in 'The Water Horse: Legend of the Deep' movie promotion to create unique and engaging advertisement campaigns. - **Tourism:** Tourism industry can adopt experiential promotion techniques like the water screen installation of 'The Water Horse: Legend of the Deep' movie promotion to present their destinations in an engaging, exciting way and attract more tourists. ## Related on Trend Hunter - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Film Anniversary Popcorn Buckets](https://www.trendhunter.com/trends/godzilla-popcorn-bucket.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)