# Virtual Countryside Experiences L'Occitane's Virtual Experience Transports Visitors to Provence By Laura McQuarrie | Published 2023-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/loccitane-virtual-experience References: [mobilemarketingmagazine](https://mobilemarketingmagazine.com/loccitane-launches-a-virtual-experience-to-transport-users-to-provence)  Those who have ever dreamed of bicycling through fields of lavender, flying on a hot air balloon or picnicking on the Almond Orchards can virtually do so within [L'Occitane En Provence's](https://www.trendhunter.com/trends/loccitane-en-provence-2) new virtual experience. Created with virtual world specialist Empira, this experience can be accessed via the French beauty brand's web or mobile site, where they'll have the chance to immerse themselves in La France Profonde, and learn about the many products available from L'Occitane. Beauty brands are creating [immersive virtual worlds](https://www.trendhunter.com/trends/benemart-concept) to invite consumers into enchanting realms, indulging their desire for escapism and fantasy. By [activating multiple senses](https://www.trendhunter.com/trends/scent-sanctuary) through virtual experiences, L'Occitane offers a transformative journey that allows consumers to transport themselves to a world of lavender-scented beauty and the peaceful essence of La France Profonde. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 31% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Related on Trend Hunter - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Artful Beauty Metaverses](https://www.trendhunter.com/trends/lancome-happiverse.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md)