# Pop-Up Skincare Cafes Singapore's L’Occitane Store Featured a Provence-Inspired Cafe Activation By Jana Pijak | Published 2019-01-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/loccitane-store References: [weekender.sg](https://weekender.com.sg/w/z-carousel/loccitanes-pop-up-cafe-debuts-in-singapore-this-week/) & [buro247.sg](https://www.buro247.sg/beauty/news/loccitane-pop-up-cafe-in-ion-orchard-singapore.html) An interactive L’Occitane store pop-up opened its doors inside Singapore's Ion Orchard shopping center for a limited time last year. The pop-up's theme was a cafe that aimed to bring the experience of Provence to an Asian market and embodied the beauty brand's French-themed aesthetic while incorporating Instagram-friendly elements throughout. Featuring a beauty-inspired bakery bar, the cafe activation served up a menu of delicious desserts that were made using ingredients synonymous with L'Occitane's premium products -- from verbena and cherry blossom to rose, almond and bergamot. In addition to sampling a menu of tasty desserts, visitors of this pop-up got a chance to sample skincare products while "learning the stories of harvesters who cultivate the precious raw ingredients that go into each jar or bottle." Image Credit: Buro, L’Occitane ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Interactive Pop-ups:** Beauty brands can create interactive pop-ups that engage consumers and offer a unique brand experience. - **Incorporating Instagram-friendly Elements:** By including Instagram-friendly elements, brands can create buzz and generate user-generated content on social media. - **Cafe Activations:** Beauty brands can use cafes as activations to create a multi-sensory experience that aligns with their brand identity. ### Who This Affects Most - **Beauty and Skincare:** Beauty and skincare brands can create unique experiences for consumers by incorporating interactive pop-ups and cafe activations in their marketing strategies. - **Food and Beverage:** Food and beverage industries can partner with beauty brands to create unique dessert menus that incorporate ingredients synonymous with skincare products. - **Retail and Shopping Centers:** Retail and shopping centers can attract consumers by offering limited-time interactive pop-ups and brand activations that align with their tenants' identities. ## Related on Trend Hunter - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Illusionary Ice-Hotel Beauty Pop-Ups](https://www.trendhunter.com/trends/rose-icehotel.md) - [Airport Skincare Pop-Ups](https://www.trendhunter.com/trends/sol-de-janerio-delcia-drench.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md) - [Experiential Fragrance Cafes](https://www.trendhunter.com/trends/nina-illusion-cafe.md)