# Mobile Fragrance Concept Trucks L'Occtaine's L'Occi Truck Will Engage Consumers with the Brand By Ell Smith | Published 2018-04-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/locci-truck References: [retaildive](https://www.retaildive.com/news/loccitane-hits-the-road-with-traveling-pop-up/520454/) & [prnewswire](https://www.prnewswire.com/news-releases/loccitane-introduces-first-ever-locci-retail-truck-300622621.html) Trucks and moving vehicles are often used as locations for pop-ups due to the convenience and portability and L'Occtaine is the latest brand to leverage [mobile pop-ups](https://www.trendhunter.com/trends/delivered-to-beauty) with the introduction of its 'L'Occi Truck.' The company will stock the truck full of the brand's latest releases, and use the mobile vehicle to attend "[buzz-worthy events and festivals](https://www.trendhunter.com/trends/oriflame-popup)" by showcasing "exclusive demonstration rituals" of the brands various [fragrances and skincare products](https://www.trendhunter.com/trends/ai-focused-fragrance). What's more is that the 'L'Occi Truck' will be an embodiment of the brand as the vehicle chosen is a vintage truck that was popular among French farmers. The truck allows the brand to experiment in locations where L'Occtaine hasn't yet opened locations. Image Credit: L'Occtaine ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Mobile Pop-up Shops:** Creating pop-up shops in mobile vehicles allows brands to engage consumers in unconventional locations and experiment with new markets. - **Experiential Marketing:** Using mobile trucks as a platform for exclusive demonstrations and rituals creates immersive brand experiences and fosters consumer engagement. - **Vintage Branding:** Choosing a vintage truck as a mobile pop-up vehicle creates a unique brand identity and appeals to nostalgia-driven consumers. ### Industries Being Reshaped - **Retail:** Mobile pop-up shops open up new sales opportunities for retail brands and enable them to reach customers in various locations. - **Beauty and Fragrance:** The use of mobile trucks to showcase and demonstrate fragrance and skincare products enhances brand visibility and directly engages consumers. - **Event Marketing:** Mobile pop-up trucks can be strategically deployed to attend events and festivals, providing targeted brand experiences and generating buzz. ## Related on Trend Hunter - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Drugstore Beauty Pop-Ups](https://www.trendhunter.com/trends/physicians-formulas-glambulance.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md)