# Fictional Kid-Finder Ads MTS' Location Services Ad Pinpoints Lost Kids Like Peter Pan & Dorothy By Laura McQuarrie | Published 2014-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/location-services References: [coloribus](http://www.coloribus.com/adsarchive/prints/mts-peter-pan-19360755/) These humorous ads for MTS' location services are styled like Google Maps of fictional places, showing exactly where runaway kids like Peter Pan, Tom Sawyer and Dorothy from the Wizard of Oz have disappeared off to. Taking your eyes off of a child for even a second can cause parents to have near heart attacks, but [child-tracking services](https://www.trendhunter.com/trends/pinwheel-watch) afford much greater peace of mind. So if your kids ever do happen to feel like jetting off to somewhere far away like Never Never Land, the whimsical world of Oz, or some other mystery location that you don't know of, you'll be able to expertly pinpoint the exact location of a child without any worry, as well as prevent their adventures from becoming storybook-worthy right from the start. These clever ads were developed for MTS by [BBDO Moscow](https://www.trendhunter.com/trends/what-ai-can-save). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Location-based Child Tracking:** Innovative tracking services allow parents to locate their lost child through location-based technology. - **Fiction-based Advertising:** Utilizing fictional characters and storylines in advertising can create unique and engaging marketing campaigns. - **Humorous Marketing:** Humorous advertising can grab customers' attention while promoting important products and services. ### Industries Being Reshaped - **Location-based Services:** Providing location-based services to track lost items and people can be a disruptive innovation opportunity in the tech industry. - **Advertising:** Incorporating fictional characters and humorous elements in advertising can create a disruption in the marketing industry and create memorable campaigns. - **Child Safety:** Developing new technologies and services to enhance child safety can provide disruptive innovation opportunities in the healthcare and safety industries. ## Related on Trend Hunter - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Family Safety Apps](https://www.trendhunter.com/trends/family-safety-app.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Discreet Tracking Shoes](https://www.trendhunter.com/trends/find-my-skechers.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Tracker-Friendly Kids Sneakers](https://www.trendhunter.com/trends/skechers-kids-find-my-skechers.md) - [Kids Safety Gadgets](https://www.trendhunter.com/trends/plus-3-and-slim-5.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Child-Friendly Safety Smartwatches](https://www.trendhunter.com/trends/gizmo-watch-3-adventure.md)