# Ephemeral Location-Based Content Social Platform Peek Offers a Disappearing Location Feed By Alyson Wyers | Published 2016-09-28 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/location-feed References: [betalist](https://betalist.com/startups/peek-rocks) & [peek.rocks](http://peek.rocks/) Ephemeral social media platforms have gained in popularity, most notably with the prominence of [Snapchat](https://www.trendhunter.com/trends/noteit), and now evidenced by [Peek](https://www.trendhunter.com/trends/browser-organizers) and their location feed. Based in Turkey, the mobile social startup also borrows heavily from Snapchat, taking their 'Live' feature and making it their own. The location-based service essentially offers a Live feed for every location instead of just having them for paid publications and special events. People can only see and share content if they are within a 5km radius of a place, but users can also 'peek' from afar. The focus is solely on the location feed, the geo-tagged content. No friend requests, likes or comments are involved. Although all content disappears from feeds in 24 hours, a person's posts and views are stored to their profile. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Ephemeral Location-based Content:** Disruptive innovation opportunity: Explore ways to leverage location-based content that disappears after 24 hours to create unique and engaging brand experiences. - **Mobile Social Platforms:** Disruptive innovation opportunity: Develop mobile social platforms that focus on location-based feeds and offer a more private and intimate social networking experience. - **Geo-tagged Content:** Disruptive innovation opportunity: Build platforms that utilize geo-tagged content to enable personalized location-based recommendations and augmented reality experiences. ### Sectors Adopting This - **Social Media:** Disruptive innovation opportunity: Integrate ephemeral location-based content features into existing social media platforms to enhance engagement and expand user base. - **Mobile Technology:** Disruptive innovation opportunity: Develop advanced mobile technologies that improve location accuracy and enable more seamless integration of location-based content. - **Marketing and Advertising:** Disruptive innovation opportunity: Use ephemeral location-based content as a unique marketing tool to target and engage specific audiences based on their physical location. ## Related on Trend Hunter - [Focused Social Platforms](https://www.trendhunter.com/trends/lastweekend.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Localized Networking Platforms](https://www.trendhunter.com/trends/presence.md) - [Ephemeral Love Letters](https://www.trendhunter.com/trends/ephemeral-love-letters.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Location-Based Photo Sharing](https://www.trendhunter.com/trends/personalized-picture-albums.md) - [Invite-Only Social Medias](https://www.trendhunter.com/trends/lapse.md) - [Location-Based Social App Features](https://www.trendhunter.com/trends/snapchat-home-safe.md) - [Real-Time Sharing Apps](https://www.trendhunter.com/trends/momentshub.md)