# Location Privacy Apps Gimbal Launched an App Allowing Consumers to Protect Their Location Data By Daniel Johnson | Published 2020-01-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/location-data References: [mobilemarketer](https://www.mobilemarketer.com/news/gimbal-gives-mobile-users-more-control-of-location-data/570279/) & [prnewswire](https://www.prnewswire.com/news-releases/gimbal-launches-locationchoices-giving-consumers-increased-control-over-their-location-data-300984219.html) Gimbal launched a new app that will allow consumers to have more ability to determine who can access their location data. The app is titled 'LocationChoices,' and it empowers users to disallow third-party organizations that attempt to access location data for advertising purposes. The LocationChoices app is currently available for both Android and iOS users. Gimbal's [location data control app](https://www.trendhunter.com/trends/who-is-tracking-my-phone) is part of a concerted effort to launch a comprehensive set of best practices surrounding data-mining. The app could be popular among [privacy-conscious individuals](https://www.trendhunter.com/trends/mc03) who do not want their data to be used for advertising purposes. Additionally consumers ay connect with Gimbal's efforts to create a system that works to protect consumers from [intrusive data-mining practices](https://www.trendhunter.com/trends/locationchecker). Image Credit: Gimbal ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Location Privacy:** The LocationChoices app empowers users to disallow third-party organizations from accessing their location data, highlighting the trend towards increased control over personal information. - **Data-mining Best Practices:** Gimbal's app is part of a larger trend towards establishing comprehensive best practices for data-mining, creating disruptive innovation opportunities in the field of data privacy and security. - **Privacy-conscious Consumer Market:** The LocationChoices app could find a market among privacy-conscious individuals who are actively seeking ways to protect their personal information and avoid intrusive data-mining practices. ### Who This Affects Most - **Mobile App Development:** The LocationChoices app launch presents opportunities for mobile app developers to create innovative solutions that give users greater control over their privacy settings. - **Advertising Technology:** The rise of privacy-focused location apps like Gimbal's creates disruptive innovation opportunities in the advertising technology industry, where companies need to find alternative methods to target consumers without violating their privacy preferences. - **Data Privacy and Security:** Gimbal's data control app is part of a larger trend in the data privacy and security industry, as companies realize the need to address consumer concerns and develop solutions that protect personal information. ## Related on Trend Hunter - [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md) - [GPS Location Changers](https://www.trendhunter.com/trends/ieasygo-location-changer.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md) - [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md) - [Anti-Stalking App Features](https://www.trendhunter.com/trends/tile.md) - [Local Social Media Feeds](https://www.trendhunter.com/trends/tiktok-local-feed.md) - [Personalized Mobile AI Apps](https://www.trendhunter.com/trends/pin-ai.md) - [Eye-Tracking Privacy Apps](https://www.trendhunter.com/trends/privacy-apps.md)