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# Location-Aware Wine Labels
Third Aurora's Bottles Use Their Exact Location to Enhance Marketing

By Laura McQuarrie | Published 2019-09-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/location-aware-wine-labels
References: [prnewswire](https://www.prnewswire.com/news-releases/location-aware-wine-labels-to-drive-new-sales-says-third-aurora-300911177.html) & [winerytale](https://winerytale.com/location-aware-ar-wine-labels-to-drive-new-sales/)

By the end of the year, [Third Aurora](https://www.trendhunter.com/trends/exhibition-place-community-connect) has plans to add location-aware services to its augmented reality Winerytake platform, introducing wine labels for next-gen marketing. After scanning a location-aware wine label, a consumer is able to see [augmented reality content](https://www.trendhunter.com/trends/halloween-wine) come to life before their eyes that's customized to their location. Anywhere in the world, a consumer will be able to scan a bottle and see the winery's unique story—but if they are actually on-site at the winery, they will get a completely different experience.

This innovation follows the introduction of Third Aurora's self-translating wine labels and offers great advantages to the [international wine market](https://www.trendhunter.com/trends/global-wine-experience). According to Third Aurora, "European traveler in Asia can now easily view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend."

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 31% | Activity: 74% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Location-aware Wine Labels:** Opportunity for augmented reality marketing experiences that are customized to consumers' specific locations.
- **Augmented Reality Marketing:** Opportunity to enhance marketing strategies and engage consumers through interactive and immersive experiences.
- **International Wine Market:** Opportunity to provide multi-language information and tailored experiences to global consumers.

### Sectors Adopting This

- **Wine and Beverage:** Opportunity to enhance wine marketing through innovative label technologies and personalized experiences.
- **Augmented Reality:** Opportunity to leverage location-aware technology for immersive marketing experiences across various industries.
- **Tourism and Hospitality:** Opportunity to provide unique and customized experiences for tourists through location-aware wine labels.

## Related on Trend Hunter

- [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md)
- [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md)
- [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md)
- [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md)
- [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md)
- [AR Alcohol Labels](https://www.trendhunter.com/trends/swigr1.md)
- [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md)
- [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)
- [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md)