# Low-Calorie Pale Ales Local's Light & Cloudy Pale is Crisp and Low in Calories By Laura McQuarrie | Published 2023-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/locals-light-cloudy-pale References: [beveragedaily](https://www.beveragedaily.com/Article/2023/10/24/Sober-October-New-launches-in-low-alcohol-and-alcohol-free) & [drinklocal.uk](https://drinklocal.uk/)  [Local's](https://www.trendhunter.com/trends/craft-kombucha) Light & Cloudy Pale is an award-winning plant-powered ale that boasts just 95 calories and bursts with juicy apricot, melon and peach flavors. This 2023 winner in the Great Taste Awards stands out for its flavor, low calorie content and 3.8% ABV. Drinkers' increasing thirst for light, crisp, low-calorie beers can be attributed to a desire for a more refreshing and sessionable drinking experience, as well as a focus on maintaining a healthier lifestyle. This trend reflects a shift away from heavier beers, with consumers prioritizing the enjoyment of a beer that doesn't weigh them down, both in terms of flavor and calories. Local supports [local running clubs](https://www.trendhunter.com/trends/runners-high-brewing) and its [light, low-calorie beer](https://www.trendhunter.com/trends/michelob-ultra-zero) speaks to active individuals who don't want to be overburdened by the heaviness of beer. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 67% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Light, Crisp Beers:** Consumers are seeking a more refreshing and sessionable drinking experience, shifting away from heavier beers. - **Low-calorie Beers:** There is a growing demand for beers that are low in calories, appealing to those focused on maintaining a healthier lifestyle. - **Active Lifestyle Beers:** Light, low-calorie beers cater to active individuals who want to enjoy a beer without feeling weighed down. ### Who This Affects Most - **Craft Beer:** The craft beer industry can capitalize on the trend towards light, crisp beers and develop more flavorful options with lower calorie content. - **Fitness and Wellness:** The fitness and wellness industry can partner with breweries to promote low-calorie beers as a healthier alternative for consumers who enjoy socializing and drinking. - **Running Clubs:** Running clubs can collaborate with breweries that support the active lifestyle and promote light, low-calorie beers as a post-workout refreshment option. ## Related on Trend Hunter - [Low-Calorie Hazy Pale Ales](https://www.trendhunter.com/trends/hazy-pale-ale.md) - [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md)