# Keyboard-Focused Esports Deals Localhost is Partnering with Higround for a New Promotional Project By Kanesa D | Published 2024-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/localhost References: [esportsinsider](https://esportsinsider.com/2024/09/localhost-higround-partnership) & [nerdstreet](https://nerdstreet.com/)  Localhost has unveiled a new partnership with peripherals brand [Higround](https://www.trendhunter.com/trends/higround-3). This collaboration is set to enhance the gaming experience at Localhost’s Denver venue by harnessing the robust power of Higround’s range of [premium keyboards](https://www.trendhunter.com/trends/edglrd-x-higround) across more than 100 PC gaming stations, offering players top-tier equipment for competitive and recreational play. Higround will also have branded placements throughout the facility, further solidifying its presence at all of Localhost's upcoming events. Notably, outside of the partnership and part of its product expansion, Higround has unveiled its first-ever [wireless mouse](https://www.trendhunter.com/trends/dark-mount-dark-perk), the Yuma, which is set to release on September 13th. This launch marks the company's entry into the wireless peripherals market, reflecting its goal of expanding outside of keyboard models. Image Credit: Localhost ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 37% | Activity: 4% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Branded Venue Placements:** The strategic placement of branded peripherals at esports venues creates a seamless blend of marketing and utility. - **Wireless Peripheral Expansion:** Entering the wireless market, peripheral brands can untether users and offer more freedom and flexibility in device usage. - **Premium Gaming Equipment:** Esports venues upgrading to premium equipment can elevate player performance and satisfaction, driving higher engagement and attendance. ### Where This Applies - **Esports Venues:** Esports venues are emerging as key arenas for showcasing and testing cutting-edge gaming equipment. - **Gaming Peripherals:** The development and promotion of premium and wireless peripherals open new revenue streams within the highly competitive gaming market. - **Brand Partnerships:** Collaborations between esports arenas and peripheral brands highlight the potential for cross-industry synergy to enhance customer experiences. ## Related on Trend Hunter - [Esports-Themed Tech Peripherals](https://www.trendhunter.com/trends/higround-3.md) - [Game-Themed Retro Keyboards](https://www.trendhunter.com/trends/higround-2.md) - [European Esports Peripheral Partnerships](https://www.trendhunter.com/trends/heroic.md) - [Creative Game-Themed Peripherals](https://www.trendhunter.com/trends/higround-x-minecraft-collection.md) - [Collaborative Translucent Keyboards](https://www.trendhunter.com/trends/prix-workshop.md) - [Developer-Inspired Keyboard Lines](https://www.trendhunter.com/trends/hideo-kojima.md) - [Video Game-Inspired Computer Peripherals](https://www.trendhunter.com/trends/halo-video-game-franchise.md) - [Game Franchise-Themed Keyboards](https://www.trendhunter.com/trends/game-franchisethemed-keyboard.md) - [Player Peripheral Deals](https://www.trendhunter.com/trends/gaimin-gladiators.md)