# Restaurant-Branded Grocery Pick-Ups Local Public Eatery is Now Offering to Sell Grocery Staples By Grace Mahas | Published 2020-05-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/local-public-eatery References: [torontolife](https://torontolife.com/food/eight-toronto-restaurants-that-have-morphed-into-markets-selling-groceries-meal-kits-and-food-box-subscriptions/) & [instagram](https://www.instagram.com/p/B-sBWwtF_1V/?utm_source=ig_embed&utm_campaign=embed_video_watch_again) For consumers finding it challenging to get their hands on groceries during the COVID-19 pandemic, Local Public Eatery recently announced the launch of a virtual supermarket where shoppers can pick up fruits and veggies, and staples like bread, milk, butter, as well as pantry items such as sriracha, toilet paper, and booze. The restaurant will also allow consumers to pick up alcohol including wine and beer with the purchase of food. Consumers can purchase these items using the Local Public Eatery and pick up the items at the door or order delivery using [Doordash](https://www.trendhunter.com/trends/pc-express-rapid-delivery). Shoppers will receive a 10 percent discount and are also eligible for free delivery and the virtual supermarket is open seven days a week. Image Credit: Lake Inez ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Virtual Supermarkets:** More restaurants and businesses might follow Local Public Eatery by launching their own virtual supermarkets that offer convenience, discounts, and free delivery for grocery staples. - **Alcohol and Food Bundling:** Other restaurants and retailers might be inspired to offer alcohol and food bundling deals in order to drive more sales and accommodate consumer needs during COVID-19. - **Expanded Services:** Restaurants and food venues might consider expanding their services beyond food delivery and takeout into grocery pickups in order to offer more value to customers and generate additional profit streams. ### Industries Being Reshaped - **Food Industry:** The food industry can explore opportunities to pivot towards the online grocery space and offer their own virtual supermarkets as a way to capture market share and offer convenience to consumers. - **Retail Industry:** The retail industry might want to explore virtual supermarkets and bundle options in order to merge their physical and digital shopping experiences seamlessly while catering to consumer needs during COVID-19. - **Alcohol Industry:** The alcohol industry can partner with restaurants and retailers to offer bundled deals and facilitate more alcohol and food purchases in order to drive sales and accommodate consumer needs in the convenience economy. ## Related on Trend Hunter - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Virtual Kitchen Gorcery Partnerships](https://www.trendhunter.com/trends/kitchen-hub-2.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Drive-Up Grocers](https://www.trendhunter.com/trends/driveup-grocer.md) - [Extra-Speedy Grocery Deliveries](https://www.trendhunter.com/trends/pc-express-rapid-delivery.md) - [On-Demand Grocery Delivery](https://www.trendhunter.com/trends/tops-friendly-markets.md) - [Convenience Store Delivery Applications](https://www.trendhunter.com/trends/grubhub-goods.md) - [Virtual Convenience Stores](https://www.trendhunter.com/trends/aldi-express.md) - [Drive-Thru Markets](https://www.trendhunter.com/trends/instant-grocery-pickup.md)