# Humorous Local Product Ads Aylmer Responds to the U.S. Tariffs in a Humorous Manner By Kalin Ned | Published 2025-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/local-product References: [newswire](https://www.newswire.ca/news-releases/trade-tensions-aylmer-boldly-responds-to-u-s-tariffs-813622216.html) & [youtube](https://www.youtube.com/watch?v=Tfq_Syd9_Ik&embeds_referring_euri=https%3A%2F%2Fwww.newswire.ca%2Fnews-releases%2Ftrade-tensions-aylmer-boldly-responds-to-u-s-tariffs-813622216.html&source_ve_path=MjM4NTE)  Quebec-based soup company Aylmer has launched a [bold and humorous campaign](https://www.trendhunter.com/trends/endcondimenthoarding) to encourage Canadians to buy local products in response to [escalating U.S. tariffs](https://www.trendhunter.com/trends/pizza-pizza-reverse-tariff) and their impact on the Canadian economy. In order to do so, the company has partnered with Montreal-based communications agency Les Évadés. Aylmer's initiative ims to foster [national pride](https://www.trendhunter.com/trends/performance-enhancing-canadians) and highlight the importance of supporting domestic businesses during a time of economic uncertainty. By emphasizing the quality and authenticity of its soups, which are made in Saint-Hyacinthe, Quebec, with fresh and local ingredients, Aylmer seeks to position itself as a symbol of Canadian resilience and self-sufficiency. The campaign’s lighthearted tone and patriotic messaging are designed to resonate with consumers who value both community support and high-quality, local products. Image Credit: Aylmer ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 68% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Patriotic Marketing Campaigns:** Brands are increasingly adopting patriotic themes to resonate with consumers' national pride, creating a new approach to engaging audiences. - **Humor in Advertising:** Humorous advertising is being leveraged as a tool to connect with audiences on a personal level, breaking through the clutter of serious economic narratives. - **Support Local Movements:** The rising trend of supporting local businesses highlights a shift towards valuing community-driven economies and ethically sourced products. ### Where This Applies - **Food and Beverage Industry:** Within the food and beverage sector, there's an opportunity to boost consumer engagement by aligning products with national identity and local sourcing narratives. - **Advertising and Marketing Industry:** Innovative campaigns in the advertising sector are exploring humor and patriotism to create memorable and impactful brand awareness strategies. - **Public Relations Industry:** Public relations strategies are now focusing on fostering national solidarity and economic resilience through storytelling and positive brand messaging. ## Related on Trend Hunter - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Canadian-Made CPG Brand Campaigns](https://www.trendhunter.com/trends/made-by-canadians-for-canadians.md) - [Canadian-Made Product Campaigns](https://www.trendhunter.com/trends/canadianmade-product.md) - [Civic-Led Buy Local Campaigns](https://www.trendhunter.com/trends/love-local.md) - [Tongue-In-Cheek Grilling Ads](https://www.trendhunter.com/trends/may0-petition.md) - [Canadian-Made Beer Campaigns](https://www.trendhunter.com/trends/made-in-canada.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Maple Syrup Awareness Campaigns](https://www.trendhunter.com/trends/bill-the-maple.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md)