# Umami Mushroom Vodkas Local Heroes No 1 Mushroom Cabinet Vodka is Uniquely & Intensely Flavored By Laura McQuarrie | Published 2023-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/local-heroes-no-1-mushroom-cabinet-vodka References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/12/portobello-road-debuts-three-unexpected-spirits/) & [portobelloroaddistillery](https://portobelloroaddistillery.com/products/local-heroes-no-1-mushroom-cabinet-vodka?_pos=1&_sid=7f0548702&_ss=r)  [Portobello Road](https://www.trendhunter.com/trends/butter-gin) Distillery's [Local Heroes No 1](https://www.trendhunter.com/trends/organic-hive-honey) Mushroom Cabinet Vodka is a limited-edition seasonal expression that spotlights ingredients from a chef’s homegrown mushroom collection. For this expression, Portobello Road went back to one of its first-ever collaborations, the limited-edition [Local Heroes’](https://www.trendhunter.com/trends/protein-nut-butter-cookies) Gin created with chef Brett Graham of The Ledbury, Notting Hill's 2 Michelin-starred restaurant in London. This mushroom vodka is described as intense and elegant, thanks to shiitake and lion's mane mushrooms snipped from Graham's on-site mushroom cabinet, which were then distilled in a British potato spirit. In terms of taste, the limited-edition Local Heroes No 1 Mushroom Cabinet Vodka is said to have flavors that linger and evolve, finishing with umami and sweetness on the tongue. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 39% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mushroom-infused Spirits:** The trend of mushroom-infused spirits offers a unique and intensely flavored experience for consumers. - **Local Ingredients Collaboration:** The collaboration between distilleries and chefs to use locally sourced ingredients creates limited-edition expressions with distinct flavors. - **Umami Flavor Profiles:** The popularity of umami flavor profiles in alcoholic beverages provides a new and exciting taste experience for consumers. ### Where This Applies - **Craft Distilleries:** Craft distilleries have the opportunity to experiment with unique ingredients like mushrooms to create innovative spirits with distinct flavors. - **Restaurant and Hospitality:** Restaurants and hospitality establishments can collaborate with distilleries to create special edition spirits using locally sourced ingredients, enhancing the dining experience. - **Alcoholic Beverage Industry:** The alcoholic beverage industry can explore the trend of umami flavor profiles and expand their product offerings to cater to consumers seeking new taste experiences. ## Related on Trend Hunter - [Asparagus-Made Spirits](https://www.trendhunter.com/trends/british-asparagus-vodka.md) - [Fruity Mushroom-Infused Cordials](https://www.trendhunter.com/trends/black-trumpet-blueberry-cordial.md) - [Mushroom-Infused Alcoholic Spirit Expressions](https://www.trendhunter.com/trends/mountain-shot.md) - [Umami Gin Expressions](https://www.trendhunter.com/trends/california-dreamgin.md) - [Japanese Rice Vodkas](https://www.trendhunter.com/trends/japanese-rice-vodka.md) - [Limited-Edition Mushroom Whiskies](https://www.trendhunter.com/trends/bearface-canadian-whisky.md) - [Mushroom-Based Non-Alcoholic Spirits](https://www.trendhunter.com/trends/champignon-dreams.md) - [Pungent Wasabi Vodkas](https://www.trendhunter.com/trends/wasabi-vodka.md) - [Muscat Barrel-Aged Vodkas](https://www.trendhunter.com/trends/glenrinnes-distillery.md)